Which diet & sports nutrition brands do AI assistants recommend in Netherlands? Q4 2026
In Netherlands, AI assistants most often recommend XXL Nutrition, Body & Fit and MyProtein for diet & sports nutrition. XXL Nutrition is named by 3 of 5 assistants.
What the data says
XXL Nutrition is the diet & sports nutrition brand AI assistants recommend most in Netherlands, taking 13.1% of all recommendation points across 5 assistants. Body & Fit follows with 8.5% and MyProtein is third with 7.3%.
XXL Nutrition's lead over Body & Fit is 4.6 points, a clear advantage in how AI shortlists the category.
ChatGPT and DeepSeek put XXL Nutrition first, while Claude favours Gatorade, Gemini favours Body & Fit and Grok favours Bulk Nutrients.
The top five brands hold 41% of recommendations out of 48 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | XXL Nutrition | XXL Nutrition | 13.1% | 164 | – | 125 | 25 | – |
| 2 | Body & Fit | Glanbia | 8.5% | 50 | – | 87 | 67 | – |
| 3 | MyProtein | THG | 7.3% | 24 | 25 | 20 | 12 | 95 |
| 4 | Isostar | Nutrition & Santé | 6.9% | 94 | 25 | – | 35 | 12 |
| 5 | Optimum Nutrition | Glanbia | 5.6% | 40 | 35 | 20 | 20 | 20 |
| 6 | Bulk Nutrients | Bulk Nutrients | 5.4% | – | – | – | – | 130 |
| 7 | Modifast | Nutrition & Santé | 4.4% | 70 | – | – | 35 | – |
| 8 | Herbalife | Herbalife | 4.2% | 90 | 12 | – | – | – |
| 9 | Myfoodie | Gambol Pet Group | 3.8% | 90 | – | – | – | – |
| 10 | Gatorade | PepsiCo | 3.3% | 24 | 35 | – | – | 20 |
| 11 | Slim Fast | Glanbia | 3.2% | – | 35 | 8 | – | 35 |
| 12 | Ensure | Abbott | 2.7% | 32 | – | – | – | 32 |
| 13 | Powerade | Coca-Cola | 2.5% | 40 | – | – | 20 | – |
| 14 | Clif | Mondelez | 2.5% | – | 35 | 12 | – | 12 |
| 15 | Aquarius | Coca-Cola | 2.1% | 50 | – | – | – | – |
| 16 | Red Bull | Red Bull GmbH | 1.5% | – | – | – | 35 | – |
| 17 | Davitamon | Perrigo | 1.5% | – | – | 35 | – | – |
| 18 | PowerBar | Premier Nutrition | 1.2% | – | 20 | – | 8 | – |
| 19 | Upfront | Upfront | 1.2% | – | – | 28 | – | – |
| 20 | Dextro Energy | Zertus | 1% | – | – | – | 25 | – |
Questions about AI diet & sports nutrition recommendations
- Which diet & sports nutrition brand does ChatGPT recommend most in Netherlands?
- ChatGPT recommends XXL Nutrition most often for diet & sports nutrition in Netherlands. Across all assistants, XXL Nutrition leads with 13.1% of recommendations.
- Which diet & sports nutrition brand is improving fastest in Netherlands?
- Modifast has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 4.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Diet & Sports Nutrition: AI rankings by country
Covers: Energy Boosters, Hydration Supplements, Muscle Support Supplements, Weight Loss Aids.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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