Which body care brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend Iliyoon, Dove and Happy Bath for body care. Iliyoon is named by 5 of 5 assistants.
What the data says
Iliyoon (AmorePacific) is the body care brand AI assistants recommend most in South Korea, taking 16.8% of all recommendation points across 5 assistants. Dove follows with 9.8% and Happy Bath is third with 8.2%.
Iliyoon's lead over Dove is 7 points, a clear advantage in how AI shortlists the category.
Claude puts Iliyoon first, while ChatGPT favours Dove, DeepSeek favours Dove, Gemini favours Laneige and Grok favours Happy Bath.
The top five brands hold 50% of recommendations out of 24 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Iliyoon | AmorePacific | 16.8% | 20 | 70 | 35 | 35 | 8 |
| 2 | Dove | Unilever | 9.8% | 43 | – | 35 | – | 20 |
| 3 | Happy Bath | LG | 8.2% | 35 | 12 | – | – | 35 |
| 4 | Laneige | AmorePacific | 8% | 35 | – | – | 45 | – |
| 5 | On The Body | LG | 7.5% | 25 | 25 | – | – | 25 |
| 6 | Nivea | Beiersdorf | 6.5% | 12 | 20 | 8 | 25 | – |
| 7 | LG | LG | 6.2% | 25 | – | 25 | – | 12 |
| 8 | Aveeno | Kenvue | 5.3% | 20 | 25 | – | 8 | – |
| 9 | Vaseline | Unilever | 5.1% | 8 | – | – | 43 | – |
| 10 | Derma:B | Independent | 4.5% | – | – | 25 | 20 | – |
| 11 | Innisfree | Amorepacific | 4% | 20 | – | 20 | – | – |
| 12 | COSRX | Independent | 3.7% | 25 | – | – | 12 | – |
| 13 | Dr. Groot | LG | 2% | – | 20 | – | – | – |
| 14 | Aesop | Estée Lauder | 2% | – | – | 20 | – | – |
| 15 | Amorepacific | Amorepacific | 1.2% | – | – | 12 | – | – |
| 16 | Aromatica | Aromatica | 1.2% | 12 | – | – | – | – |
| 17 | Clinique | Estée Lauder | 1.2% | 12 | – | – | – | – |
| 18 | Cetaphil | Galderma | 1.2% | – | 12 | – | – | – |
| 19 | Neutrogena | Johnson & Johnson | 1.2% | – | – | 12 | – | – |
| 20 | The Body Shop | Natura & Co. | 1.2% | – | – | – | 12 | – |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends Dove most often for body care in South Korea. Across all assistants, Iliyoon leads with 16.8% of recommendations.
- Which body care brand is improving fastest in South Korea?
- Happy Bath has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 8.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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