Which body care brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Dove, CeraVe and Dial for body care. Dove is named by 5 of 5 assistants.
What the data says
Dove (Unilever) is the body care brand AI assistants recommend most in United States, taking 21% of all recommendation points across 5 assistants. CeraVe follows with 9.8% and Dial is third with 9.4%.
Dove's lead over CeraVe is 11.2 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek, Gemini and Grok put Dove first, while ChatGPT favours CeraVe.
The top five brands hold 56% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dove | Unilever | 21% | 35 | 70 | 35 | 35 | 35 |
| 2 | CeraVe | L'Oréal | 9.8% | 43 | – | 20 | – | 35 |
| 3 | Dial | Henkel | 9.4% | 12 | 25 | 12 | 25 | 20 |
| 4 | Vaseline | Unilever | 8.3% | 25 | – | 8 | 25 | 25 |
| 5 | Jergens | Kao | 7.8% | 8 | – | 35 | 35 | – |
| 6 | Olay | P&G | 7.4% | 25 | 12 | 25 | 12 | – |
| 7 | Aveeno | Kenvue | 6.5% | – | 8 | 25 | 20 | 12 |
| 8 | Nivea | Beiersdorf | 5.2% | 20 | – | 12 | – | 20 |
| 9 | Native | Procter & Gamble | 4.8% | 20 | – | 20 | 8 | – |
| 10 | Irish Spring | Colgate-Palmolive | 4.5% | – | – | – | 20 | 25 |
| 11 | Cetaphil | Galderma | 4% | – | 40 | – | – | – |
| 12 | Neutrogena | Johnson & Johnson | 3.3% | – | 25 | – | – | 8 |
| 13 | Eucerin | Beiersdorf | 2% | 12 | – | – | – | 8 |
| 14 | Axe | Unilever | 1.2% | – | – | – | – | 12 |
| 15 | Caress | Unilever | 1.2% | – | 12 | – | – | – |
| 16 | Gold Bond | Sanofi | 1.2% | – | – | – | 12 | – |
| 17 | Zest-O | URC | 0.8% | – | 8 | – | – | – |
| 18 | Ivory | Procter & Gamble | 0.8% | – | – | 8 | – | – |
| 19 | Bath & Body Works | Bath & Body Works | 0.8% | – | – | – | 8 | – |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most in United States?
- ChatGPT recommends CeraVe most often for body care in United States. Across all assistants, Dove leads with 21% of recommendations.
- Which body care brand is improving fastest in United States?
- Jergens has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 7.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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