Which body care brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend Dove, Aveeno and Vaseline for body care. Dove is named by 5 of 5 assistants.
What the data says
Dove (Unilever) is the body care brand AI assistants recommend most in Canada, taking 24.5% of all recommendation points across 5 assistants. Aveeno follows with 17.7% and Vaseline is third with 8%.
Dove's lead over Aveeno is 6.8 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Grok put Dove first, while Gemini favours Aveeno.
The top five brands hold 62% of recommendations out of 17 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Dove | Unilever | 24.5% | 35 | 70 | 35 | 35 | 70 |
| 2 | Aveeno | Kenvue | 17.7% | 16 | 16 | 35 | 60 | 50 |
| 3 | Vaseline | Unilever | 8% | 35 | – | 12 | 25 | 8 |
| 4 | CeraVe | L'Oréal | 6.5% | 25 | – | 20 | – | 20 |
| 5 | Olay | P&G | 5.7% | 25 | 12 | 12 | 8 | – |
| 6 | Dial | Henkel | 5.7% | 12 | 25 | – | 12 | 8 |
| 7 | Cetaphil | Galderma | 5.2% | – | 40 | – | 12 | – |
| 8 | Nivea | Beiersdorf | 4.8% | 20 | – | 8 | 8 | 12 |
| 9 | Neutrogena | Johnson & Johnson | 4.5% | – | 25 | – | – | 20 |
| 10 | Jergens | Kao | 4.5% | – | – | 25 | 20 | – |
| 11 | Irish Spring | Colgate-Palmolive | 3.2% | – | – | – | 20 | 12 |
| 12 | Ivory | Procter & Gamble | 2.5% | – | – | 25 | – | – |
| 13 | Native | Procter & Gamble | 2% | 20 | – | – | – | – |
| 14 | Live Clean | Hain Celestial | 2% | – | – | 20 | – | – |
| 15 | Caress | Unilever | 1.2% | – | 12 | – | – | – |
| 16 | Eucerin | Beiersdorf | 1.2% | 12 | – | – | – | – |
| 17 | The Body Shop | Natura & Co. | 0.8% | – | – | 8 | – | – |
Questions about AI body care recommendations
- Which body care brand does ChatGPT recommend most in Canada?
- ChatGPT recommends Dove most often for body care in Canada. Across all assistants, Dove leads with 24.5% of recommendations.
- Which body care brand is improving fastest in Canada?
- Vaseline has the strongest momentum among challengers: AI names it first in 1 of 4 answers where it appears, while holding 8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Body Care: AI rankings by country
Covers: Body Cleansing, Body Moisturizing.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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