Is Axe recommended by AI? Visibility across 5 assistants and 6 countries
Axe appears in 8 AI brand rankings across 6 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #3 for maternal care in Spain (7% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #3 | Maternal Care | Spain | 7% | 3 of 5 |
| #10 | Maternal Care | Italy | 3% | 2 of 5 |
| #10 | Personal Hygiene | India | 2.3% | 4 of 5 |
| #11 | Fragrance | Indonesia | 2.3% | 1 of 5 |
| #11 | Fragrance | Philippines | 2.3% | 1 of 5 |
| #12 | Fragrance | India | 2.3% | 1 of 5 |
| #14 | Body Care | United States | 1.2% | 1 of 5 |
| #19 | Personal Hygiene | Indonesia | 1.4% | 4 of 5 |
Questions people ask
- Is Axe recommended by ChatGPT?
- Yes. ChatGPT names Axe in at least one of the 8 rankings where it appears.
- Where does AI rank Axe highest?
- #3 for maternal care in Spain, with 7% of AI recommendations. Its broadest support is in Personal Hygiene (India), where 4 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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