Is e.l.f. recommended by AI? Visibility across 2 assistants and 3 countries
e.l.f. appears in 3 AI brand rankings across 3 countries and is the #1 recommendation in 0. It is named by 2 AI assistants, with its strongest position #8 for makeup in Canada (3.2% share).
Named by: ChatGPT, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #8 | Makeup | Canada | 3.2% | 2 of 5 |
| #9 | Makeup | United States | 3.2% | 2 of 5 |
| #13 | Makeup | United Kingdom | 2.7% | 2 of 5 |
Questions people ask
- Is e.l.f. recommended by ChatGPT?
- Yes. ChatGPT names e.l.f. in at least one of the 3 rankings where it appears.
- Where does AI rank e.l.f. highest?
- #8 for makeup in Canada, with 3.2% of AI recommendations. Its broadest support is in Makeup (Canada), where 2 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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