Which household cleaning brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Cif, Mr. Muscle and Magiclean for household cleaning. Cif is named by 4 of 5 assistants.
What the data says
Cif (Unilever) is the household cleaning brand AI assistants recommend most in Thailand, taking 10.7% of all recommendation points across 5 assistants. Mr. Muscle follows with 6.5% and Magiclean is third with 6.4%.
Cif's lead over Mr. Muscle is 4.2 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Cif first, while ChatGPT favours Magiclean, DeepSeek favours Kao and Gemini favours Magiclean.
The top five brands hold 34% of recommendations out of 78 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Cif | Unilever | 10.7% | – | 192 | 92 | 32 | 165 |
| 2 | Mr. Muscle | SC Johnson | 6.5% | – | – | 85 | 72 | 135 |
| 3 | Magiclean | Kao | 6.4% | 142 | – | – | 145 | – |
| 4 | Dettol | Reckitt | 6.2% | 89 | 99 | 12 | 43 | 36 |
| 5 | Mr. Clean | Procter & Gamble | 4.4% | – | 79 | 95 | – | 25 |
| 6 | 3M | 3M | 4.1% | 105 | – | 12 | 49 | 20 |
| 7 | Pledge | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 8 | Brasso | Reckitt | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 9 | Handy | Handy | 3% | – | 137 | – | – | – |
| 10 | Baygon | SC Johnson | 3% | 35 | 20 | 20 | 35 | 25 |
| 11 | Vixol | Reckitt | 2.9% | 97 | – | – | 35 | – |
| 12 | Vim | Unilever | 2.8% | – | – | – | – | 127 |
| 13 | Mr Muscle | SC Johnson | 2.8% | 127 | – | – | – | – |
| 14 | Windex | SC Johnson | 2.5% | – | 35 | 37 | 20 | 20 |
| 15 | Kao | Kao | 2.3% | – | – | 105 | – | – |
| 16 | Raid | SC Johnson | 2.3% | 20 | 35 | 12 | – | 35 |
| 17 | Thai | Generic | 2.2% | – | 100 | – | – | – |
| 18 | Harpic | Reckitt | 2% | – | 25 | 12 | – | 55 |
| 19 | Mortein | Reckitt | 1.8% | – | 25 | 35 | – | 20 |
| 20 | Philips | Philips | 1.3% | 25 | – | 35 | – | – |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Magiclean most often for household cleaning in Thailand. Across all assistants, Cif leads with 10.7% of recommendations.
- Which household cleaning brand is improving fastest in Thailand?
- Pledge has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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