Which household cleaning brands do AI assistants recommend in France? Q4 2026
In France, AI assistants most often recommend Mr. Potato, Cif and Ajax for household cleaning. Mr. Potato is named by 3 of 5 assistants.
What the data says
Mr. Potato (Mamee) is the household cleaning brand AI assistants recommend most in France, taking 8.6% of all recommendation points across 5 assistants. Cif follows with 6.8% and Ajax is third with 5.3%.
The top spot is close: only 1.8 points separate Mr. Potato and Cif, so a small change in how either brand is described online could flip the order.
DeepSeek puts Mr. Potato first, while ChatGPT favours Sanytol, Claude favours Frosch, Gemini favours Carolin and Grok favours Cillit Bang.
The top five brands hold 29% of recommendations out of 78 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Mr. Potato | Mamee | 8.6% | – | – | 200 | 65 | 120 |
| 2 | Cif | Unilever | 6.8% | 72 | 74 | 130 | 28 | – |
| 3 | Ajax | Colgate-Palmolive | 5.3% | 110 | – | 48 | 35 | 44 |
| 4 | Frosch | Werner & Mertz | 4.4% | – | 196 | – | – | – |
| 5 | Cillit Bang | Reckitt | 3.9% | 25 | – | – | 12 | 140 |
| 6 | Raid | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 7 | Sanytol | Sanytol | 3.7% | 110 | – | – | 55 | – |
| 8 | Ecover | SC Johnson | 3.5% | – | 156 | – | – | – |
| 9 | Carolin | Henkel | 3.4% | 55 | – | – | 100 | – |
| 10 | Eau Ecarlate | Altaïr Group | 3.1% | – | – | 141 | – | – |
| 11 | Harpic | Reckitt | 2.8% | 35 | – | 20 | 35 | 35 |
| 12 | Carrefour | Carrefour | 2.8% | – | 124 | – | – | – |
| 13 | St. Ives | Unilever | 2.6% | 36 | – | – | 80 | – |
| 14 | Starwax | Altaïr Group | 2.3% | 70 | – | – | 32 | – |
| 15 | Miror | SC Johnson | 2.1% | 35 | – | 35 | 25 | – |
| 16 | Domestos | Unilever | 2.1% | – | 86 | – | – | 8 |
| 17 | Saint Marc | Reckitt | 1.9% | – | – | – | – | 87 |
| 18 | Rainett | Werner & Mertz | 1.8% | 52 | – | 16 | 12 | – |
| 19 | Catch | Catch | 1.7% | 25 | – | 25 | 25 | – |
| 20 | Fellowes | Fellowes | 1.6% | 35 | – | – | 35 | – |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in France?
- ChatGPT recommends Sanytol most often for household cleaning in France. Across all assistants, Mr. Potato leads with 8.6% of recommendations.
- Which household cleaning brand is improving fastest in France?
- Raid has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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