Which household cleaning brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Clorox, Lysol and Windex for household cleaning. Clorox is named by 5 of 5 assistants.
What the data says
Clorox is the household cleaning brand AI assistants recommend most in United States, taking 10.5% of all recommendation points across 5 assistants. Lysol follows with 10% and Windex is third with 5.1%.
The top spot is close: only 0.5 points separate Clorox and Lysol, so a small change in how either brand is described online could flip the order.
ChatGPT, DeepSeek, Gemini and Grok put Clorox first, while Claude favours Lysol.
The top five brands hold 34% of recommendations out of 58 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Clorox | Clorox | 10.5% | 98 | 80 | 80 | 95 | 120 |
| 2 | Lysol | Reckitt | 10% | 75 | 115 | 80 | 85 | 93 |
| 3 | Windex | SC Johnson | 5.1% | 35 | 80 | 35 | 43 | 35 |
| 4 | Mr. Clean | Procter & Gamble | 4.5% | 52 | 24 | 67 | 20 | 40 |
| 5 | Pledge | SC Johnson | 4.2% | 35 | 47 | 35 | 35 | 35 |
| 6 | Swiffer | Procter & Gamble | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 7 | Raid | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 8 | Method | Method | 3.5% | 52 | 16 | 36 | 40 | 12 |
| 9 | Pine-Sol | Clorox | 3.3% | 37 | – | 37 | 28 | 45 |
| 10 | Endust | Nakoma Products | 2.9% | 25 | – | 35 | 35 | 35 |
| 11 | Scrubbing Bubbles | SC Johnson | 2.8% | 35 | 25 | 25 | 20 | 20 |
| 12 | Weiman | Weiman Products | 2.7% | 28 | – | 35 | 32 | 28 |
| 13 | Brasso | Reckitt | 2.6% | 25 | 35 | – | 20 | 35 |
| 14 | Bonamine | Pfizer | 2.5% | 20 | 37 | 20 | 25 | 12 |
| 15 | Old English | Reckitt | 2.4% | 12 | 20 | 25 | 25 | 25 |
| 16 | Wright's | Weiman Products | 2.3% | 20 | – | 25 | 35 | 25 |
| 17 | Whoosh! | Whoosh! | 2.3% | 35 | – | 25 | 20 | 25 |
| 18 | Orthomol | Orthomol | 2.1% | 25 | 8 | 25 | 12 | 25 |
| 19 | Murphy Oil Soap | Colgate-Palmolive | 2.1% | 25 | 45 | 8 | 8 | 8 |
| 20 | Bar Keepers Friend | Servaas Laboratories | 1.8% | 35 | – | 20 | 25 | – |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in United States?
- ChatGPT recommends Clorox most often for household cleaning in United States. Across all assistants, Clorox leads with 10.5% of recommendations.
- Which household cleaning brand is improving fastest in United States?
- Swiffer has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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