Which household cleaning brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Liby, Cif and Dettol for household cleaning. Liby is named by 3 of 5 assistants.
What the data says
Liby is the household cleaning brand AI assistants recommend most in China, taking 8.6% of all recommendation points across 5 assistants. Cif follows with 7.2% and Dettol is third with 6.9%.
The top spot is close: only 1.4 points separate Liby and Cif, so a small change in how either brand is described online could flip the order.
DeepSeek puts Liby first, while ChatGPT favours Blue Moon, Claude favours Cif, Gemini favours Mr. Muscle and Grok favours 威猛先生 (Mr. Muscle).
The top five brands hold 34% of recommendations out of 65 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Liby | Liby | 8.6% | 158 | – | 185 | 44 | – |
| 2 | Cif | Unilever | 7.2% | – | 192 | – | 28 | 105 |
| 3 | Dettol | Reckitt | 6.9% | 63 | 99 | 52 | 50 | 48 |
| 4 | Blue Moon | Blue Moon | 6.8% | 185 | – | 16 | 103 | – |
| 5 | Walch | Independent | 4.8% | 104 | – | – | 110 | – |
| 6 | 威猛先生 (Mr. Muscle) | SC Johnson | 4.2% | – | – | – | – | 190 |
| 7 | Mr. Muscle | SC Johnson | 3.9% | – | – | 48 | 129 | – |
| 8 | Pledge | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 9 | 蓝月亮 (Blue Moon) | Blue Moon Group | 3.8% | – | – | – | – | 169 |
| 10 | Kao | Kao | 3.7% | – | – | 168 | – | – |
| 11 | Brasso | Reckitt | 3.6% | 20 | 35 | 35 | 35 | 35 |
| 12 | 3M | 3M | 3.1% | 71 | – | 12 | 32 | 25 |
| 13 | Handy | Handy | 3% | – | 137 | – | – | – |
| 14 | Raid | SC Johnson | 2.9% | 35 | 35 | 35 | 25 | – |
| 15 | Mr Muscle | SC Johnson | 2.8% | 127 | – | – | – | – |
| 16 | 立白 (Liby) | Liby Group | 2.2% | – | – | – | – | 98 |
| 17 | Baygon | SC Johnson | 1.9% | 25 | 20 | 12 | 8 | 20 |
| 18 | Philips | Philips | 1.8% | 25 | – | 35 | 20 | – |
| 19 | Mr. Clean | Procter & Gamble | 1.8% | – | 79 | – | – | – |
| 20 | Vinda | Vinda | 1.7% | – | – | 76 | – | – |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in China?
- ChatGPT recommends Blue Moon most often for household cleaning in China. Across all assistants, Liby leads with 8.6% of recommendations.
- Which household cleaning brand is improving fastest in China?
- Pledge has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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