Which household cleaning brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Lizol, Dettol and Cif for household cleaning. Lizol is named by 4 of 5 assistants.
What the data says
Lizol (Reckitt) is the household cleaning brand AI assistants recommend most in India, taking 10.9% of all recommendation points across 5 assistants. Dettol follows with 9.4% and Cif is third with 8%.
The top spot is close: only 1.5 points separate Lizol and Dettol, so a small change in how either brand is described online could flip the order.
ChatGPT, DeepSeek and Gemini put Lizol first, while Claude favours Cif and Grok favours Cif.
The top five brands hold 41% of recommendations out of 66 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Lizol | Reckitt | 10.9% | 142 | – | 142 | 127 | 78 |
| 2 | Dettol | Reckitt | 9.4% | 91 | 99 | 75 | 105 | 53 |
| 3 | Cif | Unilever | 8% | – | 192 | 28 | 20 | 120 |
| 4 | Colin | Reckitt | 7.9% | 138 | – | 51 | 55 | 113 |
| 5 | Harpic | Reckitt | 5.1% | 43 | 25 | 47 | 35 | 79 |
| 6 | Mr. Muscle | SC Johnson | 4.7% | – | – | 86 | 25 | 100 |
| 7 | Brasso | Reckitt | 3.4% | 25 | 35 | 35 | 25 | 35 |
| 8 | Pledge | SC Johnson | 3.3% | 8 | 35 | 35 | 35 | 35 |
| 9 | Handy | Handy | 3% | – | 137 | – | – | – |
| 10 | 3M | 3M | 2.8% | 92 | – | 12 | – | 20 |
| 11 | Domex | Unilever | 2.6% | 48 | – | 20 | 25 | 25 |
| 12 | Mr. Clean | Procter & Gamble | 2.4% | – | 79 | 20 | – | 8 |
| 13 | Mortein | Reckitt | 2.4% | – | 25 | 35 | 12 | 35 |
| 14 | Mr Muscle | SC Johnson | 2.2% | 101 | – | – | – | – |
| 15 | HIT | Kao | 2.2% | 20 | 12 | 12 | 35 | 20 |
| 16 | Vim | Unilever | 1.9% | – | – | 40 | – | 44 |
| 17 | Good Knight | Godrej | 1.8% | 35 | – | 20 | 20 | 8 |
| 18 | Pitambari | Independent | 1.7% | 35 | – | – | 35 | 8 |
| 19 | Indian | Generic | 1.6% | – | 72 | – | – | – |
| 20 | Baygon | SC Johnson | 1.5% | 12 | 20 | – | 25 | 12 |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in India?
- ChatGPT recommends Lizol most often for household cleaning in India. Across all assistants, Lizol leads with 10.9% of recommendations.
- Which household cleaning brand is improving fastest in India?
- Pledge has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 3.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.