Which household cleaning brands do AI assistants recommend in Canada? Q4 2026
In Canada, AI assistants most often recommend Lysol, Clorox and Windex for household cleaning. Lysol is named by 5 of 5 assistants.
What the data says
Lysol (Reckitt) is the household cleaning brand AI assistants recommend most in Canada, taking 11.5% of all recommendation points across 5 assistants. Clorox follows with 9.2% and Windex is third with 5.2%.
The top spot is close: only 2.3 points separate Lysol and Clorox, so a small change in how either brand is described online could flip the order.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Lysol first.
The top five brands hold 35% of recommendations out of 60 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Lysol | Reckitt | 11.5% | 105 | 115 | 80 | 105 | 113 |
| 2 | Clorox | Clorox | 9.2% | 78 | 80 | 80 | 75 | 100 |
| 3 | Windex | SC Johnson | 5.2% | 35 | 80 | 35 | 47 | 35 |
| 4 | Mr. Clean | Procter & Gamble | 4.8% | 52 | 24 | 67 | 20 | 52 |
| 5 | Pledge | SC Johnson | 4.7% | 35 | 47 | 35 | 60 | 35 |
| 6 | Swiffer | Procter & Gamble | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 7 | Raid | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 8 | Method | Method | 3.4% | 40 | 16 | 36 | 52 | 8 |
| 9 | Brasso | Reckitt | 3.1% | 35 | 35 | – | 35 | 35 |
| 10 | Pine-Sol | Clorox | 3.1% | 37 | – | 37 | 20 | 45 |
| 11 | Weiman | Weiman Products | 2.9% | 40 | – | 35 | 28 | 28 |
| 12 | Endust | Nakoma Products | 2.9% | 25 | – | 35 | 35 | 35 |
| 13 | Scrubbing Bubbles | SC Johnson | 2.6% | 25 | 25 | 25 | 20 | 20 |
| 14 | Old English | Reckitt | 2.6% | 20 | 20 | 25 | 25 | 25 |
| 15 | Whoosh! | Whoosh! | 2.4% | 35 | – | 25 | 25 | 25 |
| 16 | Bonamine | Pfizer | 2.2% | 20 | 37 | 20 | 8 | 12 |
| 17 | Orthomol | Orthomol | 2% | 25 | 8 | 25 | 8 | 25 |
| 18 | Murphy Oil Soap | Colgate-Palmolive | 1.9% | 25 | 45 | 8 | – | 8 |
| 19 | Vim | Unilever | 1.9% | 28 | – | 12 | 44 | – |
| 20 | Invisible Zinc | Independent | 1.7% | 20 | – | 20 | 25 | 12 |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in Canada?
- ChatGPT recommends Lysol most often for household cleaning in Canada. Across all assistants, Lysol leads with 11.5% of recommendations.
- Which household cleaning brand is improving fastest in Canada?
- Swiffer has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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