Which household cleaning brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend LG, Cif and 3M for household cleaning. LG is named by 4 of 5 assistants.
What the data says
LG is the household cleaning brand AI assistants recommend most in South Korea, taking 11.7% of all recommendation points across 5 assistants. Cif follows with 6.8% and 3M is third with 6.1%.
LG's lead over Cif is 4.9 points, a clear advantage in how AI shortlists the category.
Grok puts LG first, while ChatGPT favours HomeStar, Claude favours Cif, DeepSeek favours Kao and Gemini favours Yuhan Rox.
The top five brands hold 36% of recommendations out of 69 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | LG | LG | 11.7% | 60 | – | 190 | 25 | 250 |
| 2 | Cif | Unilever | 6.8% | – | 192 | – | – | 113 |
| 3 | 3M | 3M | 6.1% | 105 | – | 32 | 95 | 41 |
| 4 | HomeStar | LG | 6% | 207 | – | – | 62 | – |
| 5 | Kao | Kao | 5.2% | – | – | 235 | – | – |
| 6 | Pigeon | Pigeon | 4.8% | 113 | – | 89 | 12 | – |
| 7 | Dettol | Reckitt | 4.2% | 8 | 99 | 32 | 20 | 28 |
| 8 | Pledge | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 9 | Brasso | Reckitt | 3.7% | 35 | 35 | 35 | 25 | 35 |
| 10 | Mr. Muscle | SC Johnson | 3.4% | – | – | – | 45 | 108 |
| 11 | Handy | Handy | 3% | – | 137 | – | – | – |
| 12 | Mr Muscle | SC Johnson | 2.7% | 120 | – | – | – | – |
| 13 | Yuhan Rox | Yuhan Corporation | 2.6% | – | – | – | 117 | – |
| 14 | Raid | SC Johnson | 2.4% | 25 | 35 | – | 12 | 35 |
| 15 | Mr. Clean | Procter & Gamble | 2.2% | – | 79 | – | – | 20 |
| 16 | CJ | CJ Group | 2.1% | – | – | – | – | 95 |
| 17 | Method | Method | 2% | 40 | – | – | 52 | – |
| 18 | Korean | Generic | 1.6% | – | 72 | – | – | – |
| 19 | Autosol | Dursol Fabrik | 1.4% | 20 | – | 8 | 35 | – |
| 20 | Harpic | Reckitt | 1.3% | – | 25 | – | – | 35 |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends HomeStar most often for household cleaning in South Korea. Across all assistants, LG leads with 11.7% of recommendations.
- Which household cleaning brand is improving fastest in South Korea?
- Pledge has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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