Which household cleaning brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Cif, Mr. Muscle and Domex for household cleaning. Cif is named by 3 of 5 assistants.
What the data says
Cif (Unilever) is the household cleaning brand AI assistants recommend most in Philippines, taking 9.2% of all recommendation points across 5 assistants. Mr. Muscle follows with 6.8% and Domex is third with 4.9%.
The top spot is close: only 2.4 points separate Cif and Mr. Muscle, so a small change in how either brand is described online could flip the order.
Claude and Grok put Cif first, while ChatGPT favours Mr Muscle, DeepSeek favours Mr. Clean and Gemini favours Lysol.
The top five brands hold 30% of recommendations out of 74 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Cif | Unilever | 9.2% | – | 192 | 61 | – | 160 |
| 2 | Mr. Muscle | SC Johnson | 6.8% | – | – | 80 | 87 | 140 |
| 3 | Domex | Unilever | 4.9% | 110 | – | 25 | 85 | – |
| 4 | Lysol | Reckitt | 4.9% | – | – | 105 | 115 | – |
| 5 | Mr. Clean | Procter & Gamble | 4.6% | – | 79 | 105 | – | 25 |
| 6 | Dettol | Reckitt | 4.4% | 52 | 99 | – | 12 | 36 |
| 7 | Pledge | SC Johnson | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 8 | Brasso | Reckitt | 3.9% | 35 | 35 | 35 | 35 | 35 |
| 9 | Mr Muscle | SC Johnson | 3.5% | 158 | – | – | – | – |
| 10 | Baygon | SC Johnson | 3.3% | 35 | 20 | 35 | 35 | 25 |
| 11 | Zonrox | Splash Corporation | 3.3% | 107 | – | 40 | – | – |
| 12 | Raid | SC Johnson | 3.1% | 25 | 35 | 20 | 25 | 35 |
| 13 | 3M | 3M | 3.1% | 100 | – | 12 | 8 | 20 |
| 14 | Handy | Handy | 3% | – | 137 | – | – | – |
| 15 | Vim | Unilever | 2.8% | – | – | – | – | 127 |
| 16 | Harpic | Reckitt | 2.8% | 20 | 25 | 12 | 12 | 55 |
| 17 | Ajax | Colgate-Palmolive | 2.8% | 77 | – | – | 35 | 12 |
| 18 | Windex | SC Johnson | 2.3% | – | 35 | 25 | 25 | 20 |
| 19 | Mortein | Reckitt | 2% | 20 | 25 | 25 | – | 20 |
| 20 | Philippine | Generic | 1.6% | – | 72 | – | – | – |
Questions about AI household cleaning recommendations
- Which household cleaning brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Mr Muscle most often for household cleaning in Philippines. Across all assistants, Cif leads with 9.2% of recommendations.
- Which household cleaning brand is improving fastest in Philippines?
- Pledge has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Household Cleaning: AI rankings by country
Covers: Bathroom Cleaners, Electronics Cleaners, Floor Cleaners, Furniture Polish/Wood Care, Glass Cleaners, Indoor Insect & Pest Control, Metal Cleaners, Multi-Purpose Cleaners, Surface Cleaners.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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