Which snacks & sweets brands do AI assistants recommend in United States? Q4 2026
In United States, AI assistants most often recommend Oreo, Skittles and Haribo for snacks & sweets. Oreo is named by 5 of 5 assistants.
What the data says
Oreo (Mondelez) is the snacks & sweets brand AI assistants recommend most in United States, taking 8.8% of all recommendation points across 5 assistants. Skittles follows with 7.2% and Haribo is third with 7.1%.
The top spot is close: only 1.6 points separate Oreo and Skittles, so a small change in how either brand is described online could flip the order.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Oreo first.
The top five brands hold 35% of recommendations out of 43 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oreo | Mondelez | 8.8% | 35 | 35 | 35 | 35 | 35 |
| 2 | Skittles | Mars | 7.2% | 25 | 25 | 35 | 35 | 25 |
| 3 | Haribo | Haribo | 7.1% | 35 | 35 | 12 | 25 | 35 |
| 4 | Chips Ahoy! | Mondelez | 6% | 25 | 20 | 25 | 25 | 25 |
| 5 | Doritos | PepsiCo | 5.6% | 25 | 25 | 25 | 25 | 12 |
| 6 | Hershey's | Hershey | 5.2% | – | 35 | – | 35 | 35 |
| 7 | Lay's | PepsiCo | 5.2% | – | 35 | – | 35 | 35 |
| 8 | Pringles | Kellanova | 4.7% | 20 | 8 | 20 | 20 | 25 |
| 9 | Starburst | Mars | 4.2% | 8 | 12 | 25 | 20 | 20 |
| 10 | Hershey’s | Hershey | 3.5% | 35 | – | 35 | – | – |
| 11 | Lay’s | PepsiCo | 3.5% | 35 | – | 35 | – | – |
| 12 | Pepperidge Farm | Campbell’s | 3.2% | 12 | – | 20 | 20 | 12 |
| 13 | Lindt | Lindt & Sprüngli | 2.6% | 12 | 12 | 12 | 8 | 8 |
| 14 | Mars | Mars | 2.5% | – | 25 | 25 | – | – |
| 15 | Reese's | Hershey | 2.2% | – | – | – | 20 | 25 |
| 16 | M&M's | Mars | 2.2% | – | 20 | – | 25 | – |
| 17 | Keebler | Ferrero | 2% | 8 | – | – | 12 | 20 |
| 18 | Tostitos | PepsiCo | 2% | – | – | 8 | 12 | 20 |
| 19 | Cheetos | PepsiCo | 1.8% | 8 | 20 | – | 8 | – |
| 20 | Sour Patch Kids | Mondelez | 1.6% | 20 | – | – | 12 | – |
Questions about AI snacks & sweets recommendations
- Which snacks & sweets brand does ChatGPT recommend most in United States?
- ChatGPT recommends Oreo most often for snacks & sweets in United States. Across all assistants, Oreo leads with 8.8% of recommendations.
- Which snacks & sweets brand is improving fastest in United States?
- Hershey's has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 5.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Snacks & Sweets: AI rankings by country
Covers: Biscuits & Cookies, Candy & Confectionery, Chips & Crisps, Chocolate.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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