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Is Skittles recommended by AI? Visibility across 5 assistants and 20 countries

Skittles appears in 21 AI brand rankings across 20 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #2 for snacks & sweets in United States (7.2% share).

Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.

Where AI recommends Skittles
RankCategoryMarketAI shareAssistants naming it
#2Snacks & SweetsUnited States7.2%5 of 5
#3Snacks & SweetsSaudi Arabia5.8%4 of 4
#3Snacks & SweetsUAE5.8%4 of 4
#3Snacks & SweetsEgypt5.8%4 of 4
#3Snacks & SweetsTaiwan5.8%4 of 4
#3Snacks & SweetsMexico5.1%4 of 4
#6Snacks & SweetsSouth Africa4.8%4 of 4
#6Snacks & SweetsCanada4.8%5 of 5
#7Snacks & SweetsNigeria4.8%4 of 4
#8Snacks & SweetsBrazil3.6%3 of 4
#10Snacks & SweetsColombia3.6%3 of 4
#10Snacks & SweetsTurkey3.6%3 of 4
#10Snacks & SweetsPoland3.5%3 of 5
#10Snacks & SweetsGlobal2.7%5 of 5
#12Snacks & SweetsUnited Kingdom2.4%4 of 5
#15Snacks & SweetsFrance2.2%3 of 5
#16Snacks & SweetsAustralia2.4%4 of 4
#18Snacks & SweetsSweden1.9%2 of 5
#18Snacks & SweetsThailand1.6%2 of 4
#19Snacks & SweetsNetherlands1.8%3 of 5
#20Snacks & SweetsSouth Korea1%1 of 4

Questions people ask

Is Skittles recommended by ChatGPT?
Yes. ChatGPT names Skittles in at least one of the 21 rankings where it appears.
Where does AI rank Skittles highest?
#2 for snacks & sweets in United States, with 7.2% of AI recommendations. Its broadest support is in Snacks & Sweets (United States), where 5 of 5 assistants name it.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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