Is Etude recommended by AI? Visibility across 5 assistants and 6 countries
Etude appears in 10 AI brand rankings across 6 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #4 for makeup in South Korea (10.6% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #4 | Makeup | South Korea | 10.6% | 5 of 5 |
| #4 | Lip Care | South Korea | 9.6% | 3 of 4 |
| #6 | Makeup | Thailand | 4.7% | 5 of 5 |
| #7 | Makeup | Malaysia | 5.3% | 4 of 5 |
| #8 | Makeup | Vietnam | 2.5% | 4 of 5 |
| #9 | Skin Care | South Korea | 2.4% | 3 of 5 |
| #12 | Makeup | Philippines | 2.3% | 5 of 5 |
| #12 | Makeup | Japan | 1.8% | 2 of 5 |
| #12 | Sun Care | South Korea | 1.6% | 1 of 4 |
| #17 | Makeup | Global | 1.4% | 5 of 5 |
Questions people ask
- Is Etude recommended by ChatGPT?
- Yes. ChatGPT names Etude in at least one of the 10 rankings where it appears.
- Where does AI rank Etude highest?
- #4 for makeup in South Korea, with 10.6% of AI recommendations. Its broadest support is in Makeup (South Korea), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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