Which cat food & care brands do AI assistants recommend in Thailand? Q4 2026
In Thailand, AI assistants most often recommend Whiskas, Royal Canin and Me-O for cat. Whiskas is named by 5 of 5 assistants.
What the data says
Whiskas (Mars) is the cat food & care brand AI assistants recommend most in Thailand, taking 18.5% of all recommendation points across 5 assistants. Royal Canin follows with 13.5% and Me-O is third with 13%.
Whiskas's lead over Royal Canin is 5 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put Whiskas first, while ChatGPT favours Me-O and Gemini favours Royal Canin.
The top five brands hold 57% of recommendations out of 35 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Whiskas | Mars | 18.5% | 33 | 70 | 60 | 20 | 95 |
| 2 | Royal Canin | Mars | 13.5% | 40 | 25 | 28 | 35 | 75 |
| 3 | Me-O | Perfect Companion Group | 13% | 60 | – | 60 | 25 | 50 |
| 4 | GimCat | Gimborn | 6.8% | 12 | – | 55 | 35 | – |
| 5 | Virbac | Virbac | 5.3% | 35 | – | – | 25 | 20 |
| 6 | Temptations | Mars | 4.1% | 20 | 25 | – | 8 | 8 |
| 7 | Nekko | Thai Union Group | 3.5% | 20 | – | – | 32 | – |
| 8 | Beaphar | Beaphar | 3.3% | 25 | – | 25 | – | – |
| 9 | Friskies | Nestlé | 2.9% | – | 32 | 12 | – | – |
| 10 | Ciao | Inaba Pet Food | 2.9% | 35 | – | – | – | 8 |
| 11 | CIAO Churu | Inaba Pet Food | 2.3% | – | – | – | 35 | – |
| 12 | Taurine Supplement | Generic | 2.3% | – | 35 | – | – | – |
| 13 | Me-O Creamy | Perfect Companion Group | 1.7% | – | – | – | 25 | – |
| 14 | Hairball Control Formula | Generic | 1.7% | – | 25 | – | – | – |
| 15 | SmartHeart | Perfect Companion Group | 1.6% | 12 | – | – | – | 12 |
| 16 | Revolution | Zoetis | 1.3% | – | – | – | 20 | – |
| 17 | VetBest | Vet's Best | 1.3% | – | – | 20 | – | – |
| 18 | Greenies | Mars | 1.3% | – | 20 | – | – | – |
| 19 | Omega-3 | Generic | 1.3% | – | 20 | – | – | – |
| 20 | Sheba | Mars | 1.1% | – | 8 | 8 | – | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Thailand?
- ChatGPT recommends Me-O most often for cat food & care in Thailand. Across all assistants, Whiskas leads with 18.5% of recommendations.
- Which cat food & care brand is improving fastest in Thailand?
- GimCat has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 6.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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