Which cat food & care brands do AI assistants recommend in Brazil? Q4 2026
In Brazil, AI assistants most often recommend Royal Canin, Whiskas and Purina for cat. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the cat food & care brand AI assistants recommend most in Brazil, taking 11.5% of all recommendation points across 5 assistants. Whiskas follows with 9.9% and Purina is third with 6.9%.
The top spot is close: only 1.6 points separate Royal Canin and Whiskas, so a small change in how either brand is described online could flip the order.
put Royal Canin first, while ChatGPT favours Purina One, Claude favours Purina, DeepSeek favours Whiskas, Gemini favours Whiskas and Grok favours Whiskas.
The top five brands hold 40% of recommendations out of 33 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 11.5% | 47 | 12 | 60 | 20 | 33 |
| 2 | Whiskas | Mars | 9.9% | 8 | – | 70 | 35 | 35 |
| 3 | Purina | Nestlé | 6.9% | – | 35 | 37 | – | 32 |
| 4 | Temptations | Mars | 6.3% | 35 | 25 | – | – | 35 |
| 5 | Friskies | Nestlé | 5.6% | 12 | 32 | 12 | 28 | – |
| 6 | Greenies | Mars | 4.5% | 25 | 35 | – | – | 8 |
| 7 | CIAO Churu | Inaba Pet Food | 4.3% | 20 | – | – | 25 | 20 |
| 8 | Hill’s | Colgate-Palmolive | 3.9% | 25 | – | 33 | – | – |
| 9 | Purina One | Nestlé | 3.7% | 55 | – | – | – | – |
| 10 | Frontline | Boehringer Ingelheim | 3.5% | – | 8 | 20 | 25 | – |
| 11 | Revolution | Zoetis | 3% | – | 25 | – | 20 | – |
| 12 | Dreamies | Mars | 2.9% | – | – | 8 | 35 | – |
| 13 | Premier | Independent | 2.7% | – | – | 40 | – | – |
| 14 | Nutramax | Nutramax Laboratories | 2.3% | – | – | – | – | 35 |
| 15 | Bravecto | MSD Animal Health | 2.3% | – | – | – | 35 | – |
| 16 | Advantage | Elanco | 2.3% | – | 35 | – | – | – |
| 17 | Iams | Mars | 2.2% | – | 25 | – | – | 8 |
| 18 | Meow Mix | J.M. Smucker | 2.2% | – | 8 | – | – | 25 |
| 19 | Hill's | Colgate-Palmolive | 2.1% | – | 8 | – | – | 24 |
| 20 | Vet's Best | Vet's Best | 1.9% | 8 | – | – | – | 20 |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Brazil?
- ChatGPT recommends Purina One most often for cat food & care in Brazil. Across all assistants, Royal Canin leads with 11.5% of recommendations.
- Which cat food & care brand is improving fastest in Brazil?
- Whiskas has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 9.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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