Which cat food & care brands do AI assistants recommend in Malaysia? Q4 2026
In Malaysia, AI assistants most often recommend Whiskas, Royal Canin and Me-O for cat. Whiskas is named by 5 of 5 assistants.
What the data says
Whiskas (Mars) is the cat food & care brand AI assistants recommend most in Malaysia, taking 21.4% of all recommendation points across 5 assistants. Royal Canin follows with 15.4% and Me-O is third with 12.2%.
Whiskas's lead over Royal Canin is 6 points, a clear advantage in how AI shortlists the category.
Claude, DeepSeek and Grok put Whiskas first, while ChatGPT favours Me-O and Gemini favours Royal Canin.
The top five brands hold 61% of recommendations out of 36 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Whiskas | Mars | 21.4% | 94 | 70 | 70 | 25 | 190 |
| 2 | Royal Canin | Mars | 15.4% | 80 | 25 | 33 | 35 | 150 |
| 3 | Me-O | Perfect Companion Group | 12.2% | 100 | – | 45 | 12 | 100 |
| 4 | Virbac | Virbac | 6.4% | 70 | – | – | 25 | 40 |
| 5 | GimCat | Gimborn | 5.4% | 24 | – | 55 | 35 | – |
| 6 | Temptations | Mars | 5% | 40 | 25 | – | 25 | 16 |
| 7 | Beaphar | Beaphar | 4.5% | 50 | – | 25 | 20 | – |
| 8 | Ciao | Inaba Pet Food | 4.1% | 70 | – | – | – | 16 |
| 9 | SmartHeart | Perfect Companion Group | 1.9% | 16 | – | – | – | 24 |
| 10 | Sheba | Mars | 1.9% | – | 8 | 12 | 20 | – |
| 11 | Friskies | Nestlé | 1.9% | – | 32 | 8 | – | – |
| 12 | CIAO Churu | Inaba Pet Food | 1.7% | – | – | – | 35 | – |
| 13 | Taurine Supplement | Generic | 1.7% | – | 35 | – | – | – |
| 14 | Hairball Control Formula | Generic | 1.2% | – | 25 | – | – | – |
| 15 | Felix | Nestlé | 1.1% | – | – | – | – | 24 |
| 16 | Nutri-Plus | Virbac | 1.1% | – | – | – | – | 24 |
| 17 | Pro Plan | Nestlé Purina | 1.1% | 24 | – | – | – | – |
| 18 | Pro Diet | Independent | 1% | – | – | – | 20 | – |
| 19 | VetBest | Vet's Best | 1% | – | – | 20 | – | – |
| 20 | Greenies | Mars | 1% | – | 20 | – | – | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Malaysia?
- ChatGPT recommends Me-O most often for cat food & care in Malaysia. Across all assistants, Whiskas leads with 21.4% of recommendations.
- Which cat food & care brand is improving fastest in Malaysia?
- Ciao has the strongest momentum among challengers: AI names it first in 2 of 4 answers where it appears, while holding 4.1% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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