Which cat food & care brands do AI assistants recommend in Italy? Q4 2026
In Italy, AI assistants most often recommend Royal Canin, Monge and Dreamies for cat. Royal Canin is named by 5 of 5 assistants.
What the data says
Royal Canin (Mars) is the cat food & care brand AI assistants recommend most in Italy, taking 15% of all recommendation points across 5 assistants. Monge follows with 12% and Dreamies is third with 7%.
Royal Canin's lead over Monge is 3 points, a clear advantage in how AI shortlists the category.
DeepSeek, Gemini and Grok put Royal Canin first, while ChatGPT favours Monge and Claude favours Monge.
The top five brands hold 44% of recommendations out of 32 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Royal Canin | Mars | 15% | 25 | 25 | 35 | 35 | 105 |
| 2 | Monge | Monge | 12% | 60 | 60 | 12 | – | 48 |
| 3 | Dreamies | Mars | 7% | 35 | 35 | 35 | – | – |
| 4 | Purina One | Nestlé | 5.7% | 20 | 20 | 25 | 20 | – |
| 5 | NBF Lanes | NBF Lanes | 4.7% | 35 | 35 | – | – | – |
| 6 | Innovet | Innovet | 4.7% | 25 | 25 | – | 20 | – |
| 7 | Whiskas | Mars | 4.6% | 8 | 8 | – | 33 | 20 |
| 8 | Vitakraft | Vitakraft | 4% | 20 | 20 | – | 20 | – |
| 9 | Beaphar | Beaphar | 4% | 20 | 20 | – | 12 | 8 |
| 10 | Candioli | Candioli Pharma | 3.9% | 12 | 12 | – | 35 | – |
| 11 | Nutramax | Nutramax Laboratories | 3.3% | – | – | 25 | – | 25 |
| 12 | Purina | Nestlé | 3.3% | – | – | – | – | 50 |
| 13 | Felix | Nestlé | 2.7% | 20 | 20 | – | – | – |
| 14 | Sanypet | Sanypet | 2.3% | – | – | 35 | – | – |
| 15 | Catisfactions | Mars | 2.3% | – | – | – | 35 | – |
| 16 | Almo Nature | Almo Nature | 2.2% | – | – | 8 | 25 | – |
| 17 | GimCat | Gimborn | 2.2% | – | – | – | 33 | – |
| 18 | Hill’s | Colgate-Palmolive | 2.1% | – | – | 20 | – | 12 |
| 19 | Temptations | Mars | 1.7% | – | – | 25 | – | – |
| 20 | Inaba | Inaba Pet Food | 1.6% | 12 | 12 | – | – | – |
Questions about AI cat food & care recommendations
- Which cat food & care brand does ChatGPT recommend most in Italy?
- ChatGPT recommends Monge most often for cat food & care in Italy. Across all assistants, Royal Canin leads with 15% of recommendations.
- Which cat food & care brand is improving fastest in Italy?
- Dreamies has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Cat: AI rankings by country
Covers: Cat Food, Cat Health, Cat Treats.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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