Which beer brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Bintang, Heineken 0.0 and Remove / Not Brand for beer. Bintang is named by 5 of 5 assistants.
What the data says
Bintang (Heineken) is the beer brand AI assistants recommend most in Indonesia, taking 14.1% of all recommendation points across 5 assistants. Heineken 0.0 follows with 10.3% and Remove / Not Brand is third with 7.2%.
Bintang's lead over Heineken 0.0 is 3.8 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Gemini put Bintang first, while Grok favours Remove / Not Brand.
The top five brands hold 44% of recommendations out of 35 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Bintang | Heineken | 14.1% | 35 | 60 | 35 | 35 | 47 |
| 2 | Heineken 0.0 | Heineken | 10.3% | 35 | 35 | 25 | 25 | 35 |
| 3 | Remove / Not Brand | Generic | 7.2% | – | – | – | – | 108 |
| 4 | Heineken | Heineken | 6.6% | 25 | 25 | 12 | 12 | 25 |
| 5 | Anker | Anker | 5.7% | 20 | 20 | 20 | 25 | – |
| 6 | Island Brewing | Island Brewing Bali | 5.2% | 35 | – | 8 | 35 | – |
| 7 | Carlsberg | Carlsberg Group | 4.9% | 8 | 32 | – | – | 33 |
| 8 | Stark Craft Beer | Stark Craft Beer | 4.5% | – | 12 | 35 | 20 | – |
| 9 | Bali Hai | Bali Hai Brewery | 4.3% | – | 20 | 25 | 20 | – |
| 10 | Kura Kura Beer | Kura Kura Brewery | 3.3% | 25 | – | – | 25 | – |
| 11 | Bintang Zero | Multi Bintang Indonesia | 2.3% | – | – | 35 | – | – |
| 12 | Bintang 0.0% | Multi Bintang Indonesia | 2.3% | – | – | – | 35 | – |
| 13 | Kura Kura | Kura Kura Beer | 2.3% | – | 35 | – | – | – |
| 14 | Prost | Multi Bintang Indonesia | 2.2% | – | 25 | 8 | – | – |
| 15 | Budweiser Zero | AB InBev | 2.1% | 20 | – | – | 12 | – |
| 16 | Guinness 0.0 | Diageo | 2.1% | – | 12 | – | 20 | – |
| 17 | San Miguel | San Miguel | 1.9% | – | – | 8 | 8 | 12 |
| 18 | Bavaria 0.0 | Swinkels Family Brewers | 1.7% | 25 | – | – | – | – |
| 19 | Kura-Kura Beer | Kura Kura Brewery | 1.7% | – | – | 25 | – | – |
| 20 | Black Sand Brewery | Black Sand Brewery | 1.6% | 12 | – | – | 12 | – |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Bintang most often for beer in Indonesia. Across all assistants, Bintang leads with 14.1% of recommendations.
- Which beer brand is improving fastest in Indonesia?
- Island Brewing has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 5.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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