Which beer brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Mahou, Estrella Damm and San Miguel for beer. Mahou is named by 5 of 5 assistants.
What the data says
Mahou (Mahou San Miguel) is the beer brand AI assistants recommend most in Spain, taking 9.9% of all recommendation points across 5 assistants. Estrella Damm follows with 8.3% and San Miguel is third with 6.5%.
The top spot is close: only 1.6 points separate Mahou and Estrella Damm, so a small change in how either brand is described online could flip the order.
DeepSeek and Gemini put Mahou first, while ChatGPT favours Estrella Damm, Claude favours Estrella Damm and Grok favours Estrella Damm.
The top five brands hold 37% of recommendations out of 39 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Mahou | Mahou San Miguel | 9.9% | 25 | 28 | 35 | 35 | 25 |
| 2 | Estrella Damm | Damm | 8.3% | 35 | 35 | – | 20 | 35 |
| 3 | San Miguel | San Miguel | 6.5% | 20 | 25 | 20 | 12 | 20 |
| 4 | San Miguel 0.0 | San Miguel | 6.1% | 35 | – | 20 | 25 | 12 |
| 5 | Cruzcampo | Heineken | 5.7% | 8 | 20 | 25 | 25 | 8 |
| 6 | Heineken 0.0 | Heineken | 4.7% | 20 | – | 25 | – | 25 |
| 7 | Heineken | Heineken | 4.5% | 12 | 35 | 8 | – | 12 |
| 8 | Brewdog | BrewDog plc | 3.1% | 35 | – | – | – | 12 |
| 9 | Mahou Sin | Mahou San Miguel | 3.1% | 12 | – | – | – | 35 |
| 10 | Estrella Galicia | Hijos de Rivera | 3.1% | – | – | 12 | – | 35 |
| 11 | La Virgen | AB InBev | 3% | 25 | – | – | – | 20 |
| 12 | Alhambra | Mahou San Miguel | 3% | 8 | 12 | – | – | 25 |
| 13 | Laugar | Laugar Brewery | 2.3% | – | – | 35 | – | – |
| 14 | Mahou 0.0 | Mahou San Miguel | 2.3% | – | – | 35 | – | – |
| 15 | Tyris | Cervezas Tyris | 2.3% | – | – | – | 35 | – |
| 16 | Mahou 0,0 Tostada | Mahou San Miguel | 2.3% | – | – | – | 35 | – |
| 17 | Guinness 0.0 | Diageo | 2.3% | – | 35 | – | – | – |
| 18 | Naparbier | Naparbier | 2.2% | – | – | 25 | 8 | – |
| 19 | Stella Artois | AB InBev | 2.1% | – | 32 | – | – | – |
| 20 | Garage Beer | Garage Beer Co | 1.9% | 20 | – | 8 | – | – |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Estrella Damm most often for beer in Spain. Across all assistants, Mahou leads with 9.9% of recommendations.
- Which beer brand is improving fastest in Spain?
- Estrella Damm has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 8.3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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