Which beer brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Kingfisher, Bira 91 and Carlsberg for beer. Kingfisher is named by 5 of 5 assistants.
What the data says
Kingfisher (Heineken) is the beer brand AI assistants recommend most in India, taking 21% of all recommendation points across 5 assistants. Bira 91 follows with 15.1% and Carlsberg is third with 9.3%.
Kingfisher's lead over Bira 91 is 5.9 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, Gemini and Grok put Kingfisher first, while DeepSeek favours Bira 91.
The top five brands hold 59% of recommendations out of 28 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Kingfisher | Heineken | 21% | 70 | 70 | 35 | 70 | 70 |
| 2 | Bira 91 | B9 Beverages | 15.1% | 35 | 35 | 51 | 51 | 55 |
| 3 | Carlsberg | Carlsberg Group | 9.3% | 12 | 50 | 20 | 12 | 45 |
| 4 | Heineken 0.0 | Heineken | 7.7% | 25 | 20 | 25 | 20 | 25 |
| 5 | Simba | Simba Beer | 5.5% | 25 | 8 | 25 | 25 | – |
| 6 | Budweiser | AB InBev | 4.7% | 20 | – | 25 | 25 | – |
| 7 | Tuborg | Carlsberg Group | 4.6% | 25 | 8 | 24 | – | 12 |
| 8 | Remove / Not Brand | Generic | 4% | – | 12 | – | – | 48 |
| 9 | Brewmeister | Brewmeister | 3.3% | – | 25 | – | – | 25 |
| 10 | Heineken | Heineken | 2.7% | 8 | 12 | – | – | 20 |
| 11 | White Rhino | White Rhino Brewing | 2.7% | – | – | 20 | 20 | – |
| 12 | Kingfisher Radler | Heineken | 2.3% | – | – | 35 | – | – |
| 13 | Foster’s | Asahi | 2.1% | – | 32 | – | – | – |
| 14 | Budweiser 0.0 | AB InBev | 1.7% | – | – | – | 25 | – |
| 15 | White Owl | White Owl Brewery | 1.3% | 20 | – | – | – | – |
| 16 | Budweiser Zero | AB InBev | 1.3% | 20 | – | – | – | – |
| 17 | Carlsberg 0.0 | Carlsberg Group | 1.3% | – | – | 20 | – | – |
| 18 | Haywards 5000 | Shaw Wallace | 1.3% | – | – | – | 20 | – |
| 19 | Ginger Beer | Generic | 1.3% | – | 20 | – | – | – |
| 20 | Gateway Brewing | Gateway Brewing Co. | 1.1% | 8 | – | – | 8 | – |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most in India?
- ChatGPT recommends Kingfisher most often for beer in India. Across all assistants, Kingfisher leads with 21% of recommendations.
- Which beer brand is improving fastest in India?
- Bira 91 has the strongest momentum among challengers: AI names it first in 5 of 11 answers where it appears, while holding 15.1% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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