AI-recommended beer brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Heineken 0.0, Heineken and Carlsberg for beer. Heineken 0.0 is named by 5 of 5 assistants.
What the data says
Heineken 0.0 (Heineken) is the beer brand AI assistants recommend most worldwide, taking 7.7% of all recommendation points across 5 assistants. Heineken follows with 4.5% and Carlsberg is third with 2.6%.
Heineken 0.0's lead over Heineken is 3.2 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek, Gemini and Grok put Heineken 0.0 first, while Claude favours Heineken.
The top five brands hold 19% of recommendations out of 518 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Heineken 0.0 | Heineken | 7.7% | 580 | 268 | 507 | 404 | 604 |
| 2 | Heineken | Heineken | 4.5% | 294 | 399 | 179 | 154 | 346 |
| 3 | Carlsberg | Carlsberg Group | 2.6% | 75 | 380 | 65 | 52 | 223 |
| 4 | Budweiser | AB InBev | 2.3% | 119 | 329 | 88 | 100 | 83 |
| 5 | Guinness 0.0 | Diageo | 1.7% | 49 | 398 | 8 | 40 | 37 |
| 6 | Brewdog | BrewDog plc | 1.7% | 203 | 35 | 43 | 68 | 183 |
| 7 | Budweiser Zero | AB InBev | 1.6% | 156 | – | 87 | 105 | 142 |
| 8 | Tiger | Haw Par | 1.3% | 75 | 75 | 60 | 86 | 116 |
| 9 | Stella Artois | AB InBev | 1.3% | 33 | 277 | – | 12 | 80 |
| 10 | Tsingtao | Tsingtao Brewery | 1.1% | 45 | 85 | 60 | 72 | 60 |
| 11 | Kingfisher | Heineken | 1% | 70 | 70 | 35 | 70 | 70 |
| 12 | Remove / Not Brand | Generic | 1% | – | 47 | – | – | 268 |
| 13 | Clausthaler | Radeberger Group | 0.9% | 104 | 128 | – | 28 | 20 |
| 14 | Cass | OB Beer | 0.9% | 35 | 70 | 70 | 35 | 70 |
| 15 | Bavaria 0.0 | Swinkels Family Brewers | 0.9% | 184 | – | 12 | 69 | 12 |
| 16 | Snow | China Resources Beer | 0.8% | 35 | 55 | 60 | 43 | 60 |
| 17 | San Miguel 0.0 | San Miguel | 0.8% | 60 | 35 | 63 | 25 | 47 |
| 18 | Bira 91 | B9 Beverages | 0.7% | 35 | 35 | 51 | 51 | 55 |
| 19 | Bintang | Heineken | 0.7% | 35 | 60 | 35 | 35 | 47 |
| 20 | Sierra Nevada | Sierra Nevada Brewing | 0.7% | 25 | 47 | 35 | 35 | 68 |
Questions about AI beer recommendations
- Which beer brand does ChatGPT recommend most?
- ChatGPT recommends Heineken 0.0 most often for beer. Across all assistants, Heineken 0.0 leads with 7.7% of recommendations.
- Which beer brand is improving fastest?
- Guinness 0.0 has the strongest momentum among challengers: AI names it first in 10 of 24 answers where it appears, while holding 1.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Beer: AI rankings by country
Covers: Craft Beer, Lager, Non-Alcoholic Beer.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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