Which small pet care brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Oxbow, Vitakraft and Kaytee for small pets. Oxbow is named by 5 of 5 assistants.
What the data says
Oxbow (Oxbow Animal Health) is the small pet care brand AI assistants recommend most in Indonesia, taking 33% of all recommendation points across 5 assistants. Vitakraft follows with 18.4% and Kaytee is third with 11.4%.
Oxbow's lead over Vitakraft is 14.6 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, Gemini and Grok put Oxbow first, while DeepSeek favours Vitakraft.
The top five brands hold 77% of recommendations out of 14 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oxbow | Oxbow Animal Health | 33% | 35 | 35 | 25 | 35 | 35 |
| 2 | Vitakraft | Vitakraft | 18.4% | 25 | 12 | 35 | – | 20 |
| 3 | Kaytee | Central Garden & Pet | 11.4% | – | 20 | 12 | – | 25 |
| 4 | Versele-Laga | Versele-Laga | 8% | 20 | – | 20 | – | – |
| 5 | Timothy Hay | Generic | 6.6% | – | 25 | – | – | 8 |
| 6 | Jolly | Independent | 5% | – | – | – | 25 | – |
| 7 | Alice | Independent | 4% | – | – | – | 20 | – |
| 8 | Marukan | Marukan Co., Ltd. | 2.4% | – | – | – | 12 | – |
| 9 | Small Pet Select | Independent | 2.4% | – | – | – | – | 12 |
| 10 | Bunny Nature | Bunny Nature GmbH | 2.4% | 12 | – | – | – | – |
| 11 | Hamster Food (Local Mix) | Independent | 1.6% | – | – | – | 8 | – |
| 12 | PetLovers Centre | Independent | 1.6% | – | – | 8 | – | – |
| 13 | SmartHeart | Perfect Companion Group | 1.6% | 8 | – | – | – | – |
| 14 | Supreme | Supreme Petfoods | 1.6% | – | 8 | – | – | – |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Oxbow most often for small pet care in Indonesia. Across all assistants, Oxbow leads with 33% of recommendations.
- Which small pet care brand is improving fastest in Indonesia?
- Vitakraft has the strongest momentum among challengers: AI names it first in 1 of 4 answers where it appears, while holding 18.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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