AI-recommended small pet care brands: rankings in 21 countries
Worldwide, AI assistants most often recommend Oxbow, Kaytee and Vitakraft for small pets. Oxbow is named by 5 of 5 assistants.
What the data says
Oxbow (Oxbow Animal Health) is the small pet care brand AI assistants recommend most worldwide, taking 26.2% of all recommendation points across 5 assistants. Kaytee follows with 16.1% and Vitakraft is third with 15.6%.
Oxbow's lead over Kaytee is 10.1 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, Gemini and Grok put Oxbow first, while DeepSeek favours Vitakraft.
The top five brands hold 72% of recommendations out of 71 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oxbow | Oxbow Animal Health | 26.2% | 852 | 783 | 690 | 678 | 957 |
| 2 | Kaytee | Central Garden & Pet | 16.1% | 542 | 451 | 509 | 314 | 620 |
| 3 | Vitakraft | Vitakraft | 15.6% | 485 | 324 | 691 | 260 | 597 |
| 4 | Versele-Laga | Versele-Laga | 9% | 360 | 167 | 420 | 246 | 170 |
| 5 | Small Pet Select | Independent | 5% | 120 | 90 | 152 | 8 | 392 |
| 6 | Bunny Nature | Bunny Nature GmbH | 3.8% | 159 | 147 | 60 | 68 | 145 |
| 7 | Supreme | Supreme Petfoods | 3.3% | 108 | 116 | 108 | 170 | – |
| 8 | Burgess | Burgess Pet Care | 2.9% | 135 | 100 | 55 | 37 | 115 |
| 9 | Brown's | F.M. Brown's | 1.4% | – | 200 | 8 | – | – |
| 10 | Mazuri | Land O'Lakes / PMI Nutrition | 1.3% | – | – | – | 73 | 116 |
| 11 | Marukan | Marukan Co., Ltd. | 1.2% | 35 | – | – | 152 | – |
| 12 | Vitapol | Vitapol Poland | 1% | 35 | 35 | 25 | 60 | – |
| 13 | Jolly | Independent | 1% | – | – | – | 144 | – |
| 14 | Beaphar | Beaphar | 0.9% | 35 | 35 | 25 | 12 | 24 |
| 15 | Timothy Hay | Generic | 0.8% | – | 112 | – | – | 8 |
| 16 | Cunipic | Cunipic | 0.7% | 35 | 35 | 8 | 35 | – |
| 17 | Harringtons | Inspired Pet Nutrition | 0.7% | – | 104 | – | – | – |
| 18 | JR Farm | JR Farm | 0.6% | 25 | 25 | 20 | 25 | – |
| 19 | GEX | GEX Co., Ltd. | 0.6% | 25 | – | – | 65 | – |
| 20 | Alcon | Alcon | 0.5% | – | – | 35 | 45 | – |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most?
- ChatGPT recommends Oxbow most often for small pet care. Across all assistants, Oxbow leads with 26.2% of recommendations.
- Which small pet care brand is improving fastest?
- Bunny Nature has the strongest momentum among challengers: AI names it first in 5 of 29 answers where it appears, while holding 3.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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