Which small pet care brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend Oxbow, Kaytee and Small Pet Select for small pets. Oxbow is named by 5 of 5 assistants.
What the data says
Oxbow (Oxbow Animal Health) is the small pet care brand AI assistants recommend most in South Korea, taking 35% of all recommendation points across 5 assistants. Kaytee follows with 16.4% and Small Pet Select is third with 9.8%.
Oxbow's lead over Kaytee is 18.6 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Oxbow first.
The top five brands hold 77% of recommendations out of 13 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oxbow | Oxbow Animal Health | 35% | 35 | 35 | 35 | 35 | 35 |
| 2 | Kaytee | Central Garden & Pet | 16.4% | 25 | 12 | 20 | – | 25 |
| 3 | Small Pet Select | Independent | 9.8% | – | 25 | 12 | – | 12 |
| 4 | Versele-Laga | Versele-Laga | 9% | 20 | – | 25 | – | – |
| 5 | Vitakraft | Vitakraft | 6.4% | 12 | – | – | – | 20 |
| 6 | Burgess | Burgess Pet Care | 5.6% | – | 20 | – | – | 8 |
| 7 | Marukan | Marukan Co., Ltd. | 5% | – | – | – | 25 | – |
| 8 | GEX | GEX Co., Ltd. | 4% | – | – | – | 20 | – |
| 9 | Jolly | Independent | 2.4% | – | – | – | 12 | – |
| 10 | Supreme | Supreme Petfoods | 1.6% | 8 | – | – | – | – |
| 11 | Alice | Independent | 1.6% | – | – | – | 8 | – |
| 12 | Brown's | F.M. Brown's | 1.6% | – | – | 8 | – | – |
| 13 | Harringtons | Inspired Pet Nutrition | 1.6% | – | 8 | – | – | – |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends Oxbow most often for small pet care in South Korea. Across all assistants, Oxbow leads with 35% of recommendations.
- Which small pet care brand is improving fastest in South Korea?
- Kaytee has the strongest momentum among challengers: AI names it first in 0 of 4 answers where it appears, while holding 16.4% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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