Which small pet care brands do AI assistants recommend in Colombia? Q4 2026
In Colombia, AI assistants most often recommend Kaytee, Oxbow and Vitakraft for small pets. Kaytee is named by 5 of 5 assistants.
What the data says
Kaytee (Central Garden & Pet) is the small pet care brand AI assistants recommend most in Colombia, taking 29% of all recommendation points across 5 assistants. Oxbow follows with 25% and Vitakraft is third with 13.8%.
Kaytee's lead over Oxbow is 4 points, a clear advantage in how AI shortlists the category.
DeepSeek and Gemini put Kaytee first, while ChatGPT favours Oxbow, Claude favours Oxbow and Grok favours Oxbow.
The top five brands hold 82% of recommendations out of 12 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Kaytee | Central Garden & Pet | 29% | 25 | 25 | 35 | 35 | 25 |
| 2 | Oxbow | Oxbow Animal Health | 25% | 35 | 35 | 20 | – | 35 |
| 3 | Vitakraft | Vitakraft | 13.8% | 20 | 12 | 25 | – | 12 |
| 4 | Small Pet Select | Independent | 8% | 12 | – | 8 | – | 20 |
| 5 | Mazuri | Land O'Lakes / PMI Nutrition | 6.6% | – | – | – | 25 | 8 |
| 6 | Alcon | Alcon | 4% | – | – | – | 20 | – |
| 7 | Brown's | F.M. Brown's | 4% | – | 20 | – | – | – |
| 8 | Nutrafin | Rolf C. Hagen | 2.4% | – | – | – | 12 | – |
| 9 | Supreme | Supreme Petfoods | 2.4% | – | – | 12 | – | – |
| 10 | ZuPreem | Premium Nutritional Products | 1.6% | – | – | – | 8 | – |
| 11 | Harringtons | Inspired Pet Nutrition | 1.6% | – | 8 | – | – | – |
| 12 | Burgess | Burgess Pet Care | 1.6% | 8 | – | – | – | – |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most in Colombia?
- ChatGPT recommends Oxbow most often for small pet care in Colombia. Across all assistants, Kaytee leads with 29% of recommendations.
- Which small pet care brand is improving fastest in Colombia?
- Oxbow has the strongest momentum among challengers: AI names it first in 3 of 4 answers where it appears, while holding 25% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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