Which small pet care brands do AI assistants recommend in France? Q4 2026
In France, AI assistants most often recommend Versele-Laga, Vitakraft and Supreme for small pets. Versele-Laga is named by 5 of 5 assistants.
What the data says
Versele-Laga is the small pet care brand AI assistants recommend most in France, taking 33% of all recommendation points across 5 assistants. Vitakraft follows with 17.2% and Supreme is third with 15%.
Versele-Laga's lead over Vitakraft is 15.8 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, DeepSeek and Grok put Versele-Laga first, while Gemini favours Supreme.
The top five brands hold 86% of recommendations out of 10 brands named in total, so AI answers in this category are highly concentrated.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Versele-Laga | Versele-Laga | 33% | 35 | 35 | 35 | 25 | 35 |
| 2 | Vitakraft | Vitakraft | 17.2% | 12 | 12 | 25 | 12 | 25 |
| 3 | Supreme | Supreme Petfoods | 15% | 20 | 20 | – | 35 | – |
| 4 | Oxbow | Oxbow Animal Health | 14.8% | 25 | 25 | 12 | – | 12 |
| 5 | Bunny Nature | Bunny Nature GmbH | 5.6% | – | – | 8 | – | 20 |
| 6 | Cuni | Versele-Laga | 4% | – | – | 20 | – | – |
| 7 | Zolux | Zolux | 4% | – | – | – | 20 | – |
| 8 | Hamiform | Hamiform | 3.2% | 8 | 8 | – | – | – |
| 9 | Hamilton | Independent | 1.6% | – | – | – | 8 | – |
| 10 | Royal Canin | Mars | 1.6% | – | – | – | – | 8 |
Questions about AI small pet care recommendations
- Which small pet care brand does ChatGPT recommend most in France?
- ChatGPT recommends Versele-Laga most often for small pet care in France. Across all assistants, Versele-Laga leads with 33% of recommendations.
- Which small pet care brand is improving fastest in France?
- Supreme has the strongest momentum among challengers: AI names it first in 1 of 3 answers where it appears, while holding 15% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Small Pets: AI rankings by country
Covers: Smal Pets Food.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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