Is Head & Shoulders recommended by AI? Visibility across 5 assistants and 19 countries
Head & Shoulders appears in 20 AI brand rankings across 19 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #4 for hair care in Poland (4.7% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #4 | Hair Care | Poland | 4.7% | 5 of 5 |
| #5 | Hair Care | United Kingdom | 5.5% | 5 of 5 |
| #5 | Hair Care | Sweden | 5.1% | 5 of 5 |
| #5 | Hair Care | Germany | 4.7% | 5 of 5 |
| #6 | Hair Care | United States | 5.5% | 5 of 5 |
| #6 | Hair Care | Canada | 5.5% | 5 of 5 |
| #6 | Hair Care | China | 5.1% | 4 of 5 |
| #6 | Hair Care | Netherlands | 4.2% | 5 of 5 |
| #6 | Hair Care | Spain | 3.4% | 4 of 5 |
| #7 | Hair Care | Global | 3.7% | 5 of 5 |
| #8 | Hair Care | Australia | 4.2% | 5 of 5 |
| #8 | Hair Care | Italy | 3.1% | 4 of 5 |
| #9 | Hair Care | France | 3.2% | 4 of 5 |
| #10 | Hair Care | Philippines | 3.2% | 4 of 5 |
| #11 | Hair Care | Malaysia | 2.9% | 3 of 5 |
| #12 | Hair Care | Vietnam | 3.1% | 3 of 5 |
| #12 | Hair Care | Thailand | 2.7% | 4 of 5 |
| #13 | Hair Care | India | 3.9% | 4 of 5 |
| #17 | Hair Care | Indonesia | 1.6% | 3 of 5 |
| #18 | Hair Care | South Korea | 2% | 3 of 5 |
Questions people ask
- Is Head & Shoulders recommended by ChatGPT?
- Yes. ChatGPT names Head & Shoulders in at least one of the 20 rankings where it appears.
- Where does AI rank Head & Shoulders highest?
- #4 for hair care in Poland, with 4.7% of AI recommendations. Its broadest support is in Hair Care (Poland), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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