Is Head & Shoulders recommended by AI? Visibility across 5 assistants and 19 countries

Head & Shoulders appears in 20 AI brand rankings across 19 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #4 for hair care in Poland (4.7% share).

Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.

Where AI recommends Head & Shoulders
RankCategoryMarketAI shareAssistants naming it
#4Hair CarePoland4.7%5 of 5
#5Hair CareUnited Kingdom5.5%5 of 5
#5Hair CareSweden5.1%5 of 5
#5Hair CareGermany4.7%5 of 5
#6Hair CareUnited States5.5%5 of 5
#6Hair CareCanada5.5%5 of 5
#6Hair CareChina5.1%4 of 5
#6Hair CareNetherlands4.2%5 of 5
#6Hair CareSpain3.4%4 of 5
#7Hair CareGlobal3.7%5 of 5
#8Hair CareAustralia4.2%5 of 5
#8Hair CareItaly3.1%4 of 5
#9Hair CareFrance3.2%4 of 5
#10Hair CarePhilippines3.2%4 of 5
#11Hair CareMalaysia2.9%3 of 5
#12Hair CareVietnam3.1%3 of 5
#12Hair CareThailand2.7%4 of 5
#13Hair CareIndia3.9%4 of 5
#17Hair CareIndonesia1.6%3 of 5
#18Hair CareSouth Korea2%3 of 5

Questions people ask

Is Head & Shoulders recommended by ChatGPT?
Yes. ChatGPT names Head & Shoulders in at least one of the 20 rankings where it appears.
Where does AI rank Head & Shoulders highest?
#4 for hair care in Poland, with 4.7% of AI recommendations. Its broadest support is in Hair Care (Poland), where 5 of 5 assistants name it.
How is the ranking calculated?
We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.

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