Is Pantene recommended by AI? Visibility across 5 assistants and 20 countries
Pantene appears in 22 AI brand rankings across 20 countries and is the #1 recommendation in 3. It is named by 5 AI assistants, with its strongest position #1 for hair care in United Kingdom (12.7% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #1 | Hair Care | United Kingdom | 12.7% | 5 of 5 |
| #1 | Hair Care | United States | 12.4% | 5 of 5 |
| #1 | Hair Care | Canada | 12.4% | 5 of 5 |
| #2 | Hair Care | Indonesia | 12.7% | 5 of 5 |
| #2 | Hair Care | Spain | 12.5% | 5 of 5 |
| #2 | Hair Care | Malaysia | 12.5% | 5 of 5 |
| #2 | Hair Care | Sweden | 11.2% | 5 of 5 |
| #2 | Hair Care | Philippines | 11% | 5 of 5 |
| #2 | Hair Care | Thailand | 11% | 5 of 5 |
| #2 | Hair Care | Australia | 10.8% | 5 of 5 |
| #2 | Hair Care | China | 10.7% | 5 of 5 |
| #2 | Hair Care | Global | 10.4% | 5 of 5 |
| #2 | Hair Care | Germany | 10.3% | 5 of 5 |
| #3 | Hair Care | Poland | 11.7% | 5 of 5 |
| #3 | Hair Care | Italy | 11.3% | 5 of 5 |
| #3 | Hair Care | India | 10.3% | 5 of 5 |
| #3 | Hair Care | Vietnam | 8.8% | 5 of 5 |
| #3 | Hair Care | France | 6.6% | 4 of 5 |
| #4 | Hair Care | Netherlands | 9.6% | 5 of 5 |
| #5 | Hair Care | Japan | 5.5% | 5 of 5 |
| #5 | Hair Care | South Korea | 4.7% | 4 of 5 |
| #15 | Breakfast & Spreads | Italy | 1.6% | 2 of 5 |
Questions people ask
- Is Pantene recommended by ChatGPT?
- Yes. ChatGPT names Pantene in at least one of the 22 rankings where it appears.
- Where does AI rank Pantene highest?
- #1 for hair care in United Kingdom, with 12.7% of AI recommendations. Its broadest support is in Hair Care (United Kingdom), where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.