AI-recommended spirits brands: rankings in 20 countries
Worldwide, AI assistants most often recommend Jose Cuervo, Baileys and Hennessy for spirits. Jose Cuervo is named by 5 of 5 assistants.
What the data says
Jose Cuervo (Becle) is the spirits brand AI assistants recommend most worldwide, taking 4.8% of all recommendation points across 5 assistants. Baileys follows with 4.8% and Hennessy is third with 4.6%.
The top spot is close: only 0 points separate Jose Cuervo and Baileys, so a small change in how either brand is described online could flip the order.
ChatGPT, Claude, DeepSeek and Gemini put Jose Cuervo first, while Grok favours Hennessy.
The top five brands hold 23% of recommendations out of 337 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Jose Cuervo | Becle | 4.8% | 657 | 700 | 700 | 647 | 740 |
| 2 | Baileys | Diageo | 4.8% | 645 | 690 | 700 | 605 | 760 |
| 3 | Hennessy | LVMH | 4.6% | 650 | 665 | 670 | 547 | 778 |
| 4 | Bacardi | Bacardi Limited | 4.5% | 570 | 685 | 680 | 563 | 750 |
| 5 | Smirnoff | Diageo | 4.1% | 540 | 660 | 582 | 467 | 704 |
| 6 | Absolut | Pernod Ricard | 3.8% | 572 | 525 | 570 | 494 | 545 |
| 7 | Johnnie Walker | Diageo | 3.7% | 468 | 655 | 522 | 358 | 671 |
| 8 | Bombay Sapphire | Bacardi Limited | 3.4% | 522 | 300 | 595 | 475 | 544 |
| 9 | Tanqueray | Diageo | 3.4% | 422 | 600 | 434 | 417 | 547 |
| 10 | Captain Morgan | Diageo | 3.4% | 492 | 482 | 485 | 414 | 540 |
| 11 | Grey Goose | Bacardi Limited | 2.3% | 353 | 364 | 356 | 264 | 319 |
| 12 | Patrón | Bacardi Limited | 2.3% | 250 | 200 | 500 | 186 | 500 |
| 13 | Martell | Pernod Ricard | 2.1% | 297 | 307 | 365 | 223 | 337 |
| 14 | Don Julio | Diageo | 2% | 379 | 188 | 208 | 257 | 385 |
| 15 | Jack Daniel's | Brown-Forman | 1.9% | – | 352 | 98 | 387 | 508 |
| 16 | Gordon's | Diageo | 1.9% | – | 570 | 44 | 183 | 543 |
| 17 | Courvoisier | Beam Suntory | 1.9% | 261 | 312 | 292 | 151 | 315 |
| 18 | Havana Club | Pernod Ricard | 1.8% | 389 | 72 | 288 | 233 | 336 |
| 19 | Rémy Martin | Rémy Cointreau | 1.7% | 232 | – | 422 | 155 | 420 |
| 20 | Kahlúa | Pernod Ricard | 1.6% | 142 | – | 500 | 240 | 264 |
Questions about AI spirits recommendations
- Which spirits brand does ChatGPT recommend most?
- ChatGPT recommends Jose Cuervo most often for spirits. Across all assistants, Jose Cuervo leads with 4.8% of recommendations.
- Which spirits brand is improving fastest?
- Baileys has the strongest momentum among challengers: AI names it first in 89 of 101 answers where it appears, while holding 4.8% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Spirits: AI rankings by country
Covers: Brandy & Cognac, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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