Which spirits brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Jose Cuervo, Baileys and Smirnoff for spirits. Jose Cuervo is named by 5 of 5 assistants.
What the data says
Jose Cuervo (Becle) is the spirits brand AI assistants recommend most in Spain, taking 5% of all recommendation points across 5 assistants. Baileys follows with 4.6% and Smirnoff is third with 4.4%.
The top spot is close: only 0.4 points separate Jose Cuervo and Baileys, so a small change in how either brand is described online could flip the order.
put Jose Cuervo first, while ChatGPT favours Johnnie Walker, Claude favours Johnnie Walker, DeepSeek favours Jack Daniel’s, Gemini favours J&B and Grok favours Johnnie Walker.
The top five brands hold 22% of recommendations out of 73 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Jose Cuervo | Becle | 5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Baileys | Diageo | 4.6% | 35 | 35 | 35 | 20 | 35 |
| 3 | Smirnoff | Diageo | 4.4% | 25 | 35 | 35 | 25 | 35 |
| 4 | Johnnie Walker | Diageo | 4.3% | 35 | 35 | 25 | 20 | 35 |
| 5 | Absolut | Pernod Ricard | 4.1% | 35 | 25 | 25 | 35 | 25 |
| 6 | Bacardi | Bacardi Limited | 3.8% | 20 | 35 | 35 | 8 | 35 |
| 7 | Hennessy | LVMH | 3.4% | 25 | 35 | 35 | – | 25 |
| 8 | Tanqueray | Diageo | 3.3% | 25 | 25 | 25 | 20 | 20 |
| 9 | Patrón | Bacardi Limited | 3.3% | 25 | 20 | 25 | 20 | 25 |
| 10 | Torres | Familia Torres | 3% | 35 | – | – | 35 | 35 |
| 11 | Bombay Sapphire | Bacardi Limited | 2.9% | 35 | 12 | 20 | 8 | 25 |
| 12 | Havana Club | Pernod Ricard | 2.7% | 35 | 8 | 20 | 12 | 20 |
| 13 | Grey Goose | Bacardi Limited | 2.6% | 20 | 20 | 20 | 12 | 20 |
| 14 | Larios | Beam Suntory | 2.6% | 20 | – | 12 | 25 | 35 |
| 15 | Captain Morgan | Diageo | 2.5% | 12 | 25 | 25 | – | 25 |
| 16 | Don Julio | Diageo | 2.4% | 20 | 12 | 20 | 12 | 20 |
| 17 | Licor 43 | Zamora Company | 2.2% | 20 | – | 8 | 25 | 25 |
| 18 | Barceló | Ron Barceló | 1.9% | 25 | – | 8 | 35 | – |
| 19 | Beefeater | Pernod Ricard | 1.9% | 12 | 20 | – | 35 | – |
| 20 | Grand Marnier | Campari Group | 1.7% | – | 20 | 20 | – | 20 |
Questions about AI spirits recommendations
- Which spirits brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Johnnie Walker most often for spirits in Spain. Across all assistants, Jose Cuervo leads with 5% of recommendations.
- Which spirits brand is improving fastest in Spain?
- Torres has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 3% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Spirits: AI rankings by country
Covers: Brandy & Cognac, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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