Which spirits brands do AI assistants recommend in Indonesia? Q4 2026
In Indonesia, AI assistants most often recommend Hennessy, Johnnie Walker and Bacardi for spirits. Hennessy is named by 5 of 5 assistants.
What the data says
Hennessy (LVMH) is the spirits brand AI assistants recommend most in Indonesia, taking 5.2% of all recommendation points across 5 assistants. Johnnie Walker follows with 5% and Bacardi is third with 5%.
The top spot is close: only 0.2 points separate Hennessy and Johnnie Walker, so a small change in how either brand is described online could flip the order.
put Hennessy first, while ChatGPT favours Johnnie Walker, Claude favours Johnnie Walker, DeepSeek favours Johnnie Walker, Gemini favours Johnnie Walker and Grok favours Remove / Not Brand.
The top five brands hold 25% of recommendations out of 67 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Hennessy | LVMH | 5.2% | 35 | 35 | 35 | 35 | 43 |
| 2 | Johnnie Walker | Diageo | 5% | 35 | 35 | 35 | 35 | 35 |
| 3 | Bacardi | Bacardi Limited | 5% | 35 | 35 | 35 | 35 | 35 |
| 4 | Jose Cuervo | Becle | 5% | 35 | 35 | 35 | 35 | 35 |
| 5 | Baileys | Diageo | 5% | 35 | 35 | 35 | 35 | 35 |
| 6 | Smirnoff | Diageo | 4.7% | 35 | 35 | 25 | 35 | 35 |
| 7 | Bombay Sapphire | Bacardi Limited | 4% | 25 | 20 | 35 | 35 | 25 |
| 8 | Absolut | Pernod Ricard | 3.9% | 25 | 25 | 35 | 25 | 25 |
| 9 | Captain Morgan | Diageo | 3.6% | 25 | 25 | 25 | 25 | 25 |
| 10 | Tanqueray | Diageo | 3.6% | 20 | 35 | 25 | 25 | 20 |
| 11 | Chivas Regal | Pernod Ricard | 3.3% | 25 | 20 | 25 | 25 | 20 |
| 12 | Martell | Pernod Ricard | 3.3% | 25 | 20 | 25 | 25 | 20 |
| 13 | Gordon's | Diageo | 2.5% | – | 25 | 20 | 8 | 35 |
| 14 | Remove / Not Brand | Generic | 2.4% | – | – | – | – | 84 |
| 15 | Jack Daniel's | Brown-Forman | 2.3% | – | 25 | 12 | 20 | 25 |
| 16 | Grey Goose | Bacardi Limited | 2.3% | 20 | 20 | 20 | 20 | – |
| 17 | Havana Club | Pernod Ricard | 2.2% | 20 | 8 | 20 | 8 | 20 |
| 18 | Patron | Bacardi Limited | 2.1% | 25 | 25 | – | 25 | – |
| 19 | Remy Martin | Rémy Cointreau | 1.9% | 20 | 25 | – | 20 | – |
| 20 | Kahlua | Pernod Ricard | 1.9% | 20 | 25 | – | – | 20 |
Questions about AI spirits recommendations
- Which spirits brand does ChatGPT recommend most in Indonesia?
- ChatGPT recommends Johnnie Walker most often for spirits in Indonesia. Across all assistants, Hennessy leads with 5.2% of recommendations.
- Which spirits brand is improving fastest in Indonesia?
- Johnnie Walker has the strongest momentum among challengers: AI names it first in 5 of 5 answers where it appears, while holding 5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Spirits: AI rankings by country
Covers: Brandy & Cognac, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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