Which spirits brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Żubrówka, Bacardi and Jose Cuervo for spirits. Żubrówka is named by 5 of 5 assistants.
What the data says
Żubrówka (Maspex) is the spirits brand AI assistants recommend most in Poland, taking 5% of all recommendation points across 5 assistants. Bacardi follows with 4.7% and Jose Cuervo is third with 4.7%.
The top spot is close: only 0.3 points separate Żubrówka and Bacardi, so a small change in how either brand is described online could flip the order.
Gemini puts Żubrówka first, while ChatGPT favours Soplica, Claude favours Johnnie Walker, DeepSeek favours Jack Daniel’s and Grok favours Johnnie Walker.
The top five brands hold 23% of recommendations out of 68 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Żubrówka | Maspex | 5% | 35 | 35 | 35 | 35 | 35 |
| 2 | Bacardi | Bacardi Limited | 4.7% | 25 | 35 | 35 | 35 | 35 |
| 3 | Jose Cuervo | Becle | 4.7% | 35 | 35 | 35 | 25 | 35 |
| 4 | Hennessy | LVMH | 4.6% | 35 | 35 | 35 | 20 | 35 |
| 5 | Baileys | Diageo | 4.4% | 25 | 35 | 35 | 25 | 35 |
| 6 | Johnnie Walker | Diageo | 4% | 20 | 35 | 25 | 25 | 35 |
| 7 | Captain Morgan | Diageo | 3.9% | 35 | 25 | 25 | 25 | 25 |
| 8 | Soplica | Maspex | 3.1% | 60 | – | 8 | 25 | 16 |
| 9 | Tanqueray | Diageo | 3.1% | 20 | 25 | 20 | 8 | 35 |
| 10 | Patrón | Bacardi Limited | 2.9% | 20 | 20 | 25 | 12 | 25 |
| 11 | Bombay Sapphire | Bacardi Limited | 2.8% | 25 | 12 | 25 | 12 | 25 |
| 12 | Jack Daniel's | Brown-Forman | 2.4% | – | 25 | – | 35 | 25 |
| 13 | Rémy Martin | Rémy Cointreau | 2.4% | 25 | – | 25 | 8 | 25 |
| 14 | Wyborowa | Pernod Ricard | 2.3% | 12 | – | 25 | 20 | 25 |
| 15 | Absolut | Pernod Ricard | 2.3% | 20 | 20 | 20 | – | 20 |
| 16 | Havana Club | Pernod Ricard | 2.3% | 20 | 8 | 12 | 20 | 20 |
| 17 | Gordon's | Diageo | 2.1% | – | 35 | – | 20 | 20 |
| 18 | Sierra | Borco | 2.1% | 25 | – | 12 | 35 | – |
| 19 | Courvoisier | Beam Suntory | 2.1% | 12 | 20 | 20 | – | 20 |
| 20 | Jack Daniel’s | Brown-Forman | 2% | 35 | – | 35 | – | – |
Questions about AI spirits recommendations
- Which spirits brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Soplica most often for spirits in Poland. Across all assistants, Żubrówka leads with 5% of recommendations.
- Which spirits brand is improving fastest in Poland?
- Bacardi has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 4.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Spirits: AI rankings by country
Covers: Brandy & Cognac, Gin, Liqueurs, Rum, Tequila, Vodka, Whiskey.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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