Which oral care brands do AI assistants recommend in Philippines? Q4 2026
In Philippines, AI assistants most often recommend Colgate, Oral-B and Philips for oral care. Colgate is named by 5 of 5 assistants.
What the data says
Colgate (Colgate-Palmolive) is the oral care brand AI assistants recommend most in Philippines, taking 21.3% of all recommendation points across 5 assistants. Oral-B follows with 18% and Philips is third with 8.3%.
Colgate's lead over Oral-B is 3.3 points, a clear advantage in how AI shortlists the category.
ChatGPT and Gemini put Colgate first, while Claude favours Oral-B, DeepSeek favours Oral-B and Grok favours Oral-B.
The top five brands hold 59% of recommendations out of 31 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Colgate | Colgate-Palmolive | 21.3% | 130 | 103 | 85 | 190 | 130 |
| 2 | Oral-B | Procter & Gamble | 18% | 130 | 107 | 118 | 40 | 145 |
| 3 | Philips | Philips | 8.3% | 60 | 75 | 45 | 50 | 20 |
| 4 | Listerine | Kenvue | 6.2% | 47 | 35 | 70 | 35 | – |
| 5 | Xiaomi | Xiaomi | 5.6% | 12 | 48 | 45 | 52 | 12 |
| 6 | Waterpik | Church & Dwight | 5.5% | – | 35 | – | 95 | 35 |
| 7 | Hapee | Lamoiyan Corporation | 5.4% | 8 | 32 | 49 | 32 | 40 |
| 8 | Close-Up | Unilever | 4.5% | – | 25 | 40 | 25 | 45 |
| 9 | Sensodyne | Haleon | 3.9% | – | 20 | 45 | 32 | 20 |
| 10 | Panasonic | Meta / Ray-Ban | 3.1% | – | 44 | 24 | – | 25 |
| 11 | Pepsodent | Unilever | 2.5% | 8 | 8 | 20 | 28 | 12 |
| 12 | Watsons | A.S. Watson | 1.7% | – | 20 | – | 20 | 12 |
| 13 | GUM | Sunstar | 1.7% | 20 | 12 | – | – | 20 |
| 14 | Betadine | Mundipharma | 1.6% | 20 | – | – | 20 | 8 |
| 15 | Systema | Lion Corporation | 1.3% | 20 | 8 | – | – | 12 |
| 16 | Reach | Kenvue | 1.2% | 20 | 8 | 8 | – | – |
| 17 | Oclean | Oclean / Xiaomi Ecosystem | 1.1% | – | 8 | 8 | 8 | 8 |
| 18 | Darlie | Hawley & Hazel | 0.9% | – | 12 | – | 8 | 8 |
| 19 | Jordan | Orkla | 0.9% | 8 | – | – | 12 | 8 |
| 20 | Close Up | Unilever | 0.8% | – | – | – | 25 | – |
Questions about AI oral care recommendations
- Which oral care brand does ChatGPT recommend most in Philippines?
- ChatGPT recommends Colgate most often for oral care in Philippines. Across all assistants, Colgate leads with 21.3% of recommendations.
- Which oral care brand is improving fastest in Philippines?
- Listerine has the strongest momentum among challengers: AI names it first in 5 of 6 answers where it appears, while holding 6.2% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Oral Care: AI rankings by country
Covers: Dental Floss, Electric Toothbrushes, Manual Toothbrushes, Mouthwash, Toothpaste, Water Flossers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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