Which oral care brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Colgate, Oral-B and Pepsodent for oral care. Colgate is named by 5 of 5 assistants.
What the data says
Colgate (Colgate-Palmolive) is the oral care brand AI assistants recommend most in India, taking 23.8% of all recommendation points across 5 assistants. Oral-B follows with 18.4% and Pepsodent is third with 7.6%.
Colgate's lead over Oral-B is 5.4 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Colgate first.
The top five brands hold 63% of recommendations out of 40 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Colgate | Colgate-Palmolive | 23.8% | 152 | 138 | 140 | 145 | 140 |
| 2 | Oral-B | Procter & Gamble | 18.4% | 120 | 115 | 95 | 107 | 115 |
| 3 | Pepsodent | Unilever | 7.6% | 28 | 45 | 53 | 32 | 69 |
| 4 | Philips | Philips | 6.8% | 45 | 50 | 25 | 35 | 50 |
| 5 | Waterpik | Church & Dwight | 5.9% | 35 | 35 | 35 | 25 | 47 |
| 6 | Sensodyne | Haleon | 5.9% | 20 | 52 | 44 | 32 | 28 |
| 7 | Listerine | Kenvue | 5.5% | 35 | 25 | 35 | 35 | 35 |
| 8 | Close-Up | Unilever | 4.4% | 20 | 12 | 40 | 33 | 28 |
| 9 | Xiaomi | Xiaomi | 2.9% | 12 | 32 | 12 | 20 | 12 |
| 10 | Dabur | Dabur | 1.6% | 12 | 8 | – | 8 | 20 |
| 11 | Crest | Procter & Gamble | 1.5% | 25 | – | 20 | – | – |
| 12 | Agaro | Universal Corporation | 1.1% | – | – | 20 | 12 | – |
| 13 | GUM | Sunstar | 1.1% | – | 12 | – | – | 20 |
| 14 | Babool | Dabur | 0.9% | 8 | – | 8 | 12 | – |
| 15 | Perfora | Perfora | 0.9% | – | – | 8 | 20 | – |
| 16 | Phillips | Philips | 0.9% | – | – | 8 | 20 | – |
| 17 | Caresmith | Caresmith | 0.9% | – | – | 12 | 8 | 8 |
| 18 | Oracura | Oracura | 0.8% | – | – | 25 | – | – |
| 19 | Panasonic | Meta / Ray-Ban | 0.7% | – | 20 | – | – | – |
| 20 | Hexidine | ICPA Health Products | 0.7% | 20 | – | – | – | – |
Questions about AI oral care recommendations
- Which oral care brand does ChatGPT recommend most in India?
- ChatGPT recommends Colgate most often for oral care in India. Across all assistants, Colgate leads with 23.8% of recommendations.
- Which oral care brand is improving fastest in India?
- Listerine has the strongest momentum among challengers: AI names it first in 4 of 5 answers where it appears, while holding 5.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Oral Care: AI rankings by country
Covers: Dental Floss, Electric Toothbrushes, Manual Toothbrushes, Mouthwash, Toothpaste, Water Flossers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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