Is GUM recommended by AI? Visibility across 5 assistants and 13 countries
GUM appears in 14 AI brand rankings across 13 countries and is the #1 recommendation in 0. It is named by 5 AI assistants, with its strongest position #9 for oral care in Canada (3.1% share).
Named by: ChatGPT, Claude, DeepSeek, Gemini, Grok.
| Rank | Category | Market | AI share | Assistants naming it |
|---|---|---|---|---|
| #9 | Oral Care | Canada | 3.1% | 3 of 5 |
| #11 | Oral Care | Japan | 2.8% | 2 of 5 |
| #13 | Oral Care | Philippines | 1.7% | 3 of 5 |
| #13 | Oral Care | India | 1.1% | 2 of 5 |
| #14 | Oral Care | Malaysia | 1.3% | 2 of 5 |
| #15 | Oral Care | Thailand | 1.5% | 3 of 5 |
| #15 | Oral Care | Global | 1.1% | 5 of 5 |
| #15 | Oral Care | Indonesia | 1.1% | 2 of 5 |
| #16 | Oral Care | United States | 1.5% | 2 of 5 |
| #17 | Oral Care | Netherlands | 1.3% | 3 of 5 |
| #17 | Oral Care | Italy | 1.1% | 2 of 5 |
| #17 | Oral Care | United Kingdom | 0.9% | 2 of 5 |
| #17 | Oral Care | Vietnam | 0.7% | 1 of 5 |
| #18 | Oral Care | South Korea | 1.2% | 2 of 5 |
Questions people ask
- Is GUM recommended by ChatGPT?
- Yes. ChatGPT names GUM in at least one of the 14 rankings where it appears.
- Where does AI rank GUM highest?
- #9 for oral care in Canada, with 3.1% of AI recommendations. Its broadest support is in Oral Care, where 5 of 5 assistants name it.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
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