Which oral care brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Colgate, Oral-B and Crest for oral care. Colgate is named by 5 of 5 assistants.
What the data says
Colgate (Colgate-Palmolive) is the oral care brand AI assistants recommend most in China, taking 19.9% of all recommendation points across 5 assistants. Oral-B follows with 16% and Crest is third with 9.4%.
Colgate's lead over Oral-B is 3.9 points, a clear advantage in how AI shortlists the category.
Every assistant tested (ChatGPT, Claude, DeepSeek, Gemini and Grok) puts Colgate first.
The top five brands hold 59% of recommendations out of 33 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Colgate | Colgate-Palmolive | 19.9% | 140 | 110 | 110 | 120 | 117 |
| 2 | Oral-B | Procter & Gamble | 16% | 95 | 107 | 90 | 92 | 95 |
| 3 | Crest | Procter & Gamble | 9.4% | 45 | 32 | 100 | 37 | 67 |
| 4 | Philips | Philips | 7.2% | 37 | 50 | 25 | 60 | 45 |
| 5 | Listerine | Kenvue | 6.1% | 35 | 35 | 43 | 35 | 35 |
| 6 | Yunnan Baiyao | Yunnan Baiyao Group | 5.7% | 20 | 55 | 28 | 40 | 28 |
| 7 | Waterpik | Church & Dwight | 5.5% | 35 | 35 | 35 | 25 | 35 |
| 8 | Xiaomi | Xiaomi | 5.2% | 20 | 40 | 40 | 32 | 25 |
| 9 | Darlie | Hawley & Hazel | 4.2% | 33 | 28 | 24 | 16 | 24 |
| 10 | Usmile | Usmile | 3.1% | 8 | 8 | 33 | 43 | – |
| 11 | Panasonic | Meta / Ray-Ban | 2.3% | 20 | 20 | 12 | – | 16 |
| 12 | Sensodyne | Haleon | 1.9% | 20 | 12 | 12 | 12 | – |
| 13 | Saky | Saky | 1.7% | 8 | 20 | 8 | – | 16 |
| 14 | Sunstar GUM | Sunstar | 1.7% | – | – | 12 | 20 | 20 |
| 15 | Lion | Lion | 1.3% | 12 | 8 | – | 12 | 8 |
| 16 | Oralshark | Oralshark | 0.8% | – | – | – | – | 25 |
| 17 | Oclean | Oclean / Xiaomi Ecosystem | 0.8% | – | – | 12 | – | 12 |
| 18 | Scope | Procter & Gamble | 0.7% | – | 20 | – | – | – |
| 19 | Reach | Kenvue | 0.7% | 20 | – | – | – | – |
| 20 | DenTek | Prestige Consumer Healthcare | 0.7% | – | – | – | 20 | – |
Questions about AI oral care recommendations
- Which oral care brand does ChatGPT recommend most in China?
- ChatGPT recommends Colgate most often for oral care in China. Across all assistants, Colgate leads with 19.9% of recommendations.
- Which oral care brand is improving fastest in China?
- Listerine has the strongest momentum among challengers: AI names it first in 5 of 6 answers where it appears, while holding 6.1% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Oral Care: AI rankings by country
Covers: Dental Floss, Electric Toothbrushes, Manual Toothbrushes, Mouthwash, Toothpaste, Water Flossers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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