Which oral care brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend Oral-B, Elmex and Colgate for oral care. Oral-B is named by 5 of 5 assistants.
What the data says
Oral-B (Procter & Gamble) is the oral care brand AI assistants recommend most in Germany, taking 22.1% of all recommendation points across 5 assistants. Elmex follows with 13.7% and Colgate is third with 11.9%.
Oral-B's lead over Elmex is 8.4 points, a clear advantage in how AI shortlists the category.
ChatGPT, Claude, Gemini and Grok put Oral-B first, while DeepSeek favours Elmex.
The top five brands hold 61% of recommendations out of 29 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Oral-B | Procter & Gamble | 22.1% | 154 | 146 | 105 | 120 | 137 |
| 2 | Elmex | Colgate-Palmolive | 13.7% | 95 | 56 | 105 | 64 | 90 |
| 3 | Colgate | Colgate-Palmolive | 11.9% | 35 | 125 | 52 | 53 | 92 |
| 4 | Waterpik | Church & Dwight | 6.9% | 43 | 47 | 35 | 35 | 47 |
| 5 | Listerine | Kenvue | 6.7% | 35 | 60 | 35 | 35 | 35 |
| 6 | Philips | Philips | 6.3% | 45 | – | 50 | 45 | 50 |
| 7 | Meridol | Colgate-Palmolive | 4.6% | 20 | – | 57 | 33 | 28 |
| 8 | Sensodyne | Haleon | 3.6% | 20 | 25 | 25 | 12 | 25 |
| 9 | TePe | TePe Oral Hygiene Products | 2.4% | 37 | – | – | 12 | 24 |
| 10 | Curaprox | Curaden | 2.4% | 20 | – | 20 | – | 32 |
| 11 | Happybrush | Happybrush | 2% | 20 | – | 20 | 20 | – |
| 12 | Panasonic | Meta / Ray-Ban | 2% | 12 | 28 | – | 20 | – |
| 13 | Sonicare | Philips | 1.9% | – | 57 | – | – | – |
| 14 | Blend-a-med | Procter & Gamble | 1.8% | 8 | – | 12 | 35 | – |
| 15 | Braun | Procter & Gamble | 1.7% | 20 | – | – | – | 32 |
| 16 | Dontodent | dm-drogerie markt | 1.6% | 8 | – | – | 41 | – |
| 17 | Dr. Best | Haleon | 1.4% | 8 | – | – | 35 | – |
| 18 | Odol-med3 | Haleon | 1.2% | 8 | – | – | 20 | 8 |
| 19 | Aronal | Haleon | 1.1% | – | 32 | – | – | – |
| 20 | H2ofloss | H2ofloss | 0.9% | – | 8 | 20 | – | – |
Questions about AI oral care recommendations
- Which oral care brand does ChatGPT recommend most in Germany?
- ChatGPT recommends Oral-B most often for oral care in Germany. Across all assistants, Oral-B leads with 22.1% of recommendations.
- Which oral care brand is improving fastest in Germany?
- Listerine has the strongest momentum among challengers: AI names it first in 5 of 6 answers where it appears, while holding 6.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Oral Care: AI rankings by country
Covers: Dental Floss, Electric Toothbrushes, Manual Toothbrushes, Mouthwash, Toothpaste, Water Flossers.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.