Which infant formula brands do AI assistants recommend in Vietnam? Q4 2026
In Vietnam, AI assistants most often recommend Friso, Similac and Enfamil for infant & toddler formula. Friso is named by 3 of 5 assistants.
What the data says
Friso (FrieslandCampina) is the infant formula brand AI assistants recommend most in Vietnam, taking 14.7% of all recommendation points across 5 assistants. Similac follows with 13% and Enfamil is third with 11%.
The top spot is close: only 1.7 points separate Friso and Similac, so a small change in how either brand is described online could flip the order.
DeepSeek puts Friso first, while ChatGPT favours Similac, Claude favours S-26, Gemini favours Meiji and Grok favours Enfamil.
The top five brands hold 55% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Friso | FrieslandCampina | 14.7% | 37 | – | 70 | – | 40 |
| 2 | Similac | Abbott | 13% | 43 | 12 | – | 25 | 50 |
| 3 | Enfamil | Reckitt | 11% | – | 20 | – | 20 | 70 |
| 4 | Abbott Grow | Abbott | 9.1% | – | – | 50 | 25 | 16 |
| 5 | S-26 | Nestlé | 7% | – | 70 | – | – | – |
| 6 | Nan | Nestlé | 6.1% | 37 | – | – | – | 24 |
| 7 | Enfa | Reckitt | 4% | 40 | – | – | – | – |
| 8 | Dielac Alpha Gold | Vinamilk | 3.5% | 35 | – | – | – | – |
| 9 | Meiji | Meiji | 3.5% | – | – | – | 35 | – |
| 10 | PediaSure | Abbott | 3.5% | – | – | – | 35 | – |
| 11 | Aptamil | Danone | 3.3% | – | 25 | – | 8 | – |
| 12 | Nestlé | Nestlé | 3.2% | – | – | 32 | – | – |
| 13 | Mead Johnson | Reckitt | 2.8% | – | – | 28 | – | – |
| 14 | Aptamil Step 3 | Danone | 2.5% | – | 25 | – | – | – |
| 15 | Optimum Gold | Vinamilk | 2% | 8 | – | – | 12 | – |
| 16 | Vinamilk | Vinamilk | 2% | – | – | 20 | – | – |
| 17 | Dielac Grow Plus | Vinamilk | 2% | – | – | – | 20 | – |
| 18 | Enfamil Toddler | Reckitt | 2% | – | 20 | – | – | – |
| 19 | GrowPLUS+ | Nutifood | 1.2% | – | – | – | 12 | – |
| 20 | Similac Step 3 | Abbott | 1.2% | – | 12 | – | – | – |
Questions about AI infant formula recommendations
- Which infant formula brand does ChatGPT recommend most in Vietnam?
- ChatGPT recommends Similac most often for infant formula in Vietnam. Across all assistants, Friso leads with 14.7% of recommendations.
- Which infant formula brand is improving fastest in Vietnam?
- S-26 has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Infant & Toddler Formula: AI rankings by country
Covers: Infant Formula, Toddler Formula.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
See how your brand ranks in AI answers.
Get a free report: where AI names you, where it leaves you out, and the product page, pack and message fixes that change it.