Which infant formula brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Feihe, Mead Johnson and Aptamil for infant & toddler formula. Feihe is named by 2 of 5 assistants.
What the data says
Feihe (China Feihe) is the infant formula brand AI assistants recommend most in China, taking 14% of all recommendation points across 5 assistants. Mead Johnson follows with 13.8% and Aptamil is third with 10.5%.
The top spot is close: only 0.2 points separate Feihe and Mead Johnson, so a small change in how either brand is described online could flip the order.
ChatGPT and Gemini put Feihe first, while Claude favours S-26, DeepSeek favours Friso and Grok favours Wyeth.
The top five brands hold 56% of recommendations out of 17 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Feihe | China Feihe | 14% | 70 | – | – | 70 | – |
| 2 | Mead Johnson | Reckitt | 13.8% | 24 | – | 40 | 24 | 50 |
| 3 | Aptamil | Danone | 10.5% | 40 | 25 | – | 40 | – |
| 4 | Friso | FrieslandCampina | 9.4% | – | – | 70 | – | 24 |
| 5 | Abbott | Abbott | 8.6% | – | – | 50 | 16 | 20 |
| 6 | Yili | Yili Group | 7.4% | 50 | 24 | – | – | – |
| 7 | Wyeth | Nestlé | 7% | – | – | – | – | 70 |
| 8 | S-26 | Nestlé | 7% | – | 70 | – | – | – |
| 9 | Illuma | Nestlé | 5% | – | – | – | 50 | – |
| 10 | Nutrilon | Danone | 4% | – | 40 | – | – | – |
| 11 | Aptamil Step 3 | Danone | 2.5% | – | 25 | – | – | – |
| 12 | Similac | Abbott | 2% | – | – | – | – | 20 |
| 13 | Biostime | H&H Group | 2% | – | – | 20 | – | – |
| 14 | Nestlé | Nestlé | 2% | – | – | 20 | – | – |
| 15 | Beingmate | Beingmate | 1.6% | – | – | – | – | 16 |
| 16 | Nan | Nestlé | 1.6% | 16 | – | – | – | – |
| 17 | Mengniu | Mengniu Dairy | 1.6% | – | 16 | – | – | – |
Questions about AI infant formula recommendations
- Which infant formula brand does ChatGPT recommend most in China?
- ChatGPT recommends Feihe most often for infant formula in China. Across all assistants, Feihe leads with 14% of recommendations.
- Which infant formula brand is improving fastest in China?
- Wyeth has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Infant & Toddler Formula: AI rankings by country
Covers: Infant Formula, Toddler Formula.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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