Which infant formula brands do AI assistants recommend in India? Q4 2026
In India, AI assistants most often recommend Similac, NAN and Lactogen for infant & toddler formula. Similac is named by 5 of 5 assistants.
What the data says
Similac (Abbott) is the infant formula brand AI assistants recommend most in India, taking 14.8% of all recommendation points across 5 assistants. NAN follows with 13% and Lactogen is third with 9.9%.
The top spot is close: only 1.8 points separate Similac and NAN, so a small change in how either brand is described online could flip the order.
put Similac first, while ChatGPT favours Lactogen, Claude favours S-26, DeepSeek favours NAN, Gemini favours PediaSure and Grok favours NAN.
The top five brands hold 54% of recommendations out of 21 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Similac | Abbott | 14.8% | 20 | 8 | 60 | 20 | 40 |
| 2 | NAN | Nestlé | 13% | – | – | 60 | – | 70 |
| 3 | Lactogen | Nestlé | 9.9% | 50 | – | 8 | 25 | 16 |
| 4 | Enfamil | Reckitt | 9.4% | – | 12 | 20 | 12 | 50 |
| 5 | S-26 | Nestlé | 7% | – | 70 | – | – | – |
| 6 | Dexolac | Danone | 5.2% | 24 | – | 20 | 8 | – |
| 7 | Aptamil | Danone | 4.9% | – | 25 | – | – | 24 |
| 8 | PediaSure | Abbott | 4.7% | – | – | 12 | 35 | – |
| 9 | Enfagrow | Reckitt | 4% | – | – | 20 | 20 | – |
| 10 | Nutrilon | Danone | 4% | – | 40 | – | – | – |
| 11 | Nan | Nestlé | 3.5% | 35 | – | – | – | – |
| 12 | Nan Pro | Nestlé | 3.5% | 35 | – | – | – | – |
| 13 | NAN Pro | Nestlé | 3.5% | – | – | – | 35 | – |
| 14 | Ceregrow | Nestlé | 2.5% | – | – | – | 25 | – |
| 15 | Aptamil Step 3 | Danone | 2.5% | – | 25 | – | – | – |
| 16 | Similac Advance | Abbott | 2% | 20 | – | – | – | – |
| 17 | Farex | Kraft Heinz | 1.6% | 16 | – | – | – | – |
| 18 | Similac Gain | Abbott | 1.2% | – | – | – | 12 | – |
| 19 | Enfamil Toddler | Reckitt | 1.2% | – | 12 | – | – | – |
| 20 | Horlicks | Unilever | 0.8% | – | – | – | 8 | – |
Questions about AI infant formula recommendations
- Which infant formula brand does ChatGPT recommend most in India?
- ChatGPT recommends Lactogen most often for infant formula in India. Across all assistants, Similac leads with 14.8% of recommendations.
- Which infant formula brand is improving fastest in India?
- S-26 has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Infant & Toddler Formula: AI rankings by country
Covers: Infant Formula, Toddler Formula.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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