Which infant formula brands do AI assistants recommend in Spain? Q4 2026
In Spain, AI assistants most often recommend Blemil, Aptamil and Hero Baby for infant & toddler formula. Blemil is named by 4 of 5 assistants.
What the data says
Blemil (Laboratorios Ordesa) is the infant formula brand AI assistants recommend most in Spain, taking 19.6% of all recommendation points across 5 assistants. Aptamil follows with 10% and Hero Baby is third with 8.4%.
Blemil's lead over Aptamil is 9.6 points, a clear advantage in how AI shortlists the category.
Claude and DeepSeek put Blemil first, while ChatGPT favours Nutriben, Gemini favours Nidina and Grok favours Nestlé.
The top five brands hold 52% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Blemil | Laboratorios Ordesa | 19.6% | 24 | 70 | 70 | 32 | – |
| 2 | Aptamil | Danone | 10% | – | 50 | – | – | 50 |
| 3 | Hero Baby | Hero Group | 8.4% | 16 | – | – | 28 | 40 |
| 4 | Nutriben | Alter Farmacia | 7% | 70 | – | – | – | – |
| 5 | Nestlé | Nestlé | 7% | – | – | – | – | 70 |
| 6 | Nidina | Nestlé | 6% | – | – | – | 60 | – |
| 7 | Almiron | Danone | 6% | – | – | – | 60 | – |
| 8 | Nutribén | Alter Farmacia | 5.6% | – | 16 | 40 | – | – |
| 9 | Almirón | Danone | 5% | 50 | – | – | – | – |
| 10 | Enfamil | Reckitt | 5% | – | – | 50 | – | – |
| 11 | Nestlé Nidina | Nestlé | 4% | 40 | – | – | – | – |
| 12 | Chicco | Artsana | 4% | – | 40 | – | – | – |
| 13 | Blevit | Laboratorios Ordesa | 2.4% | – | – | – | – | 24 |
| 14 | Hero | Hero Group | 2.4% | – | – | 24 | – | – |
| 15 | Dodot | Procter & Gamble | 2.4% | – | 24 | – | – | – |
| 16 | Benefit Cosmetics | LVMH | 1.6% | – | – | – | – | 16 |
| 17 | Hipp | HiPP | 1.6% | – | – | 16 | – | – |
| 18 | Nan | Nestlé | 1.2% | – | – | – | 12 | – |
| 19 | Puleva Peques | Lactalis | 0.8% | – | – | – | 8 | – |
Questions about AI infant formula recommendations
- Which infant formula brand does ChatGPT recommend most in Spain?
- ChatGPT recommends Nutriben most often for infant formula in Spain. Across all assistants, Blemil leads with 19.6% of recommendations.
- Which infant formula brand is improving fastest in Spain?
- Nutriben has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Infant & Toddler Formula: AI rankings by country
Covers: Infant Formula, Toddler Formula.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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