Which infant formula brands do AI assistants recommend in South Korea? Q4 2026
In South Korea, AI assistants most often recommend Maeil, Namyang and Ildong for infant & toddler formula. Maeil is named by 5 of 5 assistants.
What the data says
Maeil (Maeil Dairies) is the infant formula brand AI assistants recommend most in South Korea, taking 28% of all recommendation points across 5 assistants. Namyang follows with 18% and Ildong is third with 14%.
Maeil's lead over Namyang is 10 points, a clear advantage in how AI shortlists the category.
Claude and Grok put Maeil first, while ChatGPT favours Ildong, DeepSeek favours Ildong and Gemini favours Imperial Dream XO.
The top five brands hold 73% of recommendations out of 19 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Maeil | Maeil Dairies | 28% | 50 | 70 | 50 | 40 | 70 |
| 2 | Namyang | Namyang Dairy | 18% | 40 | 50 | 40 | – | 50 |
| 3 | Ildong | Ildong Foodis | 14% | 70 | – | 70 | – | – |
| 4 | Aptamil | Danone | 6.9% | 24 | 20 | – | 25 | – |
| 5 | Imperial Dream XO | Generic | 6% | – | – | – | 60 | – |
| 6 | Friso | FrieslandCampina | 4% | – | – | – | – | 40 |
| 7 | I Am Mother | Abbott | 3.5% | – | – | – | 35 | – |
| 8 | Enfamil | Reckitt | 3.2% | – | 8 | – | – | 24 |
| 9 | Parting | Carbamide Forte | 2.4% | – | – | 24 | – | – |
| 10 | S-26 | Nestlé | 2.4% | – | 24 | – | – | – |
| 11 | Aptamil Step 3 | Danone | 2% | – | 20 | – | – | – |
| 12 | Similac | Abbott | 1.6% | – | – | – | – | 16 |
| 13 | Imperial Dream | Generic | 1.6% | 16 | – | – | – | – |
| 14 | LacTofit | Chong Kun Dang | 1.6% | – | – | 16 | – | – |
| 15 | With Mom | Generic | 1.2% | – | – | – | 12 | – |
| 16 | PediaSure | Abbott | 1.2% | – | – | – | 12 | – |
| 17 | HiPP | HiPP | 0.8% | – | – | – | 8 | – |
| 18 | Hipp | HiPP | 0.8% | – | – | – | 8 | – |
| 19 | Enfamil Toddler | Reckitt | 0.8% | – | 8 | – | – | – |
Questions about AI infant formula recommendations
- Which infant formula brand does ChatGPT recommend most in South Korea?
- ChatGPT recommends Ildong most often for infant formula in South Korea. Across all assistants, Maeil leads with 28% of recommendations.
- Which infant formula brand is improving fastest in South Korea?
- Ildong has the strongest momentum among challengers: AI names it first in 4 of 4 answers where it appears, while holding 14% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Infant & Toddler Formula: AI rankings by country
Covers: Infant Formula, Toddler Formula.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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