Which diet & sports nutrition brands do AI assistants recommend in Germany? Q4 2026
In Germany, AI assistants most often recommend ESN, PowerBar and Isostar for diet & sports nutrition. ESN is named by 4 of 5 assistants.
What the data says
ESN (The Quality Group) is the diet & sports nutrition brand AI assistants recommend most in Germany, taking 11.6% of all recommendation points across 5 assistants. PowerBar follows with 10.7% and Isostar is third with 5.8%.
The top spot is close: only 0.9 points separate ESN and PowerBar, so a small change in how either brand is described online could flip the order.
DeepSeek puts ESN first, while ChatGPT favours PowerBar, Claude favours PowerBar, Gemini favours PowerBar and Grok favours Multipower.
The top five brands hold 38% of recommendations out of 47 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | ESN | The Quality Group | 11.6% | 35 | – | 125 | 47 | 25 |
| 2 | PowerBar | Premier Nutrition | 10.7% | 60 | 35 | 8 | 60 | 50 |
| 3 | Isostar | Nutrition & Santé | 5.8% | 43 | 25 | – | 12 | 35 |
| 4 | Multipower | Atlantic Multipower | 5.5% | – | – | – | – | 110 |
| 5 | Almased | Almased Wellness | 4.8% | 25 | – | 35 | 35 | – |
| 6 | Optimum Nutrition | Glanbia | 4.3% | 20 | 35 | 20 | – | 12 |
| 7 | Moremo | Moremo | 4.3% | – | – | 87 | – | – |
| 8 | Yokebe | Naturwohl Pharma | 4.2% | 8 | – | 25 | 25 | 25 |
| 9 | Foodspring | Mars | 4.1% | 57 | – | – | 25 | – |
| 10 | Slim Fast | Glanbia | 3.5% | – | 35 | – | – | 35 |
| 11 | Myfoodie | Gambol Pet Group | 3% | 60 | – | – | – | – |
| 12 | Clif | Mondelez | 2.6% | – | 25 | 20 | – | 8 |
| 13 | Gatorade | PepsiCo | 2.4% | – | 35 | – | – | 12 |
| 14 | Dextro Energy | Zertus | 2.2% | 20 | – | – | 25 | – |
| 15 | MyProtein | THG | 2.2% | 12 | 25 | – | 8 | – |
| 16 | Layenberger | Layenberger | 2.2% | 32 | – | – | 12 | – |
| 17 | Red Bull | Red Bull GmbH | 1.8% | – | – | – | 35 | – |
| 18 | Elotrans | STADA | 1.8% | – | – | – | 35 | – |
| 19 | Doppelherz | Queisser Pharma | 1.6% | – | 25 | 8 | – | – |
| 20 | Formoline | Certmedica | 1.6% | – | – | – | 20 | 12 |
Questions about AI diet & sports nutrition recommendations
- Which diet & sports nutrition brand does ChatGPT recommend most in Germany?
- ChatGPT recommends PowerBar most often for diet & sports nutrition in Germany. Across all assistants, ESN leads with 11.6% of recommendations.
- Which diet & sports nutrition brand is improving fastest in Germany?
- Slim Fast has the strongest momentum among challengers: AI names it first in 2 of 2 answers where it appears, while holding 3.5% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Diet & Sports Nutrition: AI rankings by country
Covers: Energy Boosters, Hydration Supplements, Muscle Support Supplements, Weight Loss Aids.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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