Which diet & sports nutrition brands do AI assistants recommend in Italy? Q4 2026
In Italy, AI assistants most often recommend Enervit, Named Sport and Optimum Nutrition for diet & sports nutrition. Enervit is named by 4 of 5 assistants.
What the data says
Enervit is the diet & sports nutrition brand AI assistants recommend most in Italy, taking 22.2% of all recommendation points across 5 assistants. Named Sport follows with 6.8% and Optimum Nutrition is third with 5%.
Enervit's lead over Named Sport is 15.4 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Gemini put Enervit first, while Claude favours Gatorade and Grok favours Named Sport.
The top five brands hold 44% of recommendations out of 45 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Enervit | Enervit | 22.2% | 107 | – | 130 | 120 | 87 |
| 2 | Named Sport | Named Sport | 6.8% | – | – | – | 37 | 98 |
| 3 | Optimum Nutrition | Glanbia | 5% | 20 | 35 | 20 | – | 25 |
| 4 | Yamamay Nutrition | Yamamay | 4.8% | – | – | 95 | – | – |
| 5 | NamedSport | Named Sport | 4.7% | 93 | – | – | – | – |
| 6 | MyProtein | THG | 4.2% | 8 | 25 | 12 | 20 | 20 |
| 7 | Slim Fast | Glanbia | 3.9% | – | 35 | 8 | – | 35 |
| 8 | Gatorade | PepsiCo | 3.6% | 12 | 35 | – | – | 25 |
| 9 | Clif | Mondelez | 3.4% | – | 35 | 20 | – | 12 |
| 10 | Herbalife | Herbalife | 3% | 47 | 12 | – | – | – |
| 11 | Ensure | Abbott | 2.9% | 8 | – | – | – | 50 |
| 12 | Equilibra | Unilever | 2.8% | 20 | – | 35 | – | – |
| 13 | Polase | Alfasigma | 2.8% | – | – | – | 55 | – |
| 14 | Myfoodie | Gambol Pet Group | 2.2% | 45 | – | – | – | – |
| 15 | Isostar | Nutrition & Santé | 2.2% | 8 | 25 | – | – | 12 |
| 16 | PowerBar | Premier Nutrition | 2.2% | – | 20 | 24 | – | – |
| 17 | Red Bull | Red Bull GmbH | 1.8% | – | – | – | 35 | – |
| 18 | KIND | Mars | 1.6% | – | 25 | 8 | – | – |
| 19 | Powerade | Coca-Cola | 1.4% | 20 | – | – | – | 8 |
| 20 | Kilocal | Pool Pharma | 1.2% | – | – | – | 25 | – |
Questions about AI diet & sports nutrition recommendations
- Which diet & sports nutrition brand does ChatGPT recommend most in Italy?
- ChatGPT recommends Enervit most often for diet & sports nutrition in Italy. Across all assistants, Enervit leads with 22.2% of recommendations.
- Which diet & sports nutrition brand is improving fastest in Italy?
- Slim Fast has the strongest momentum among challengers: AI names it first in 2 of 3 answers where it appears, while holding 3.9% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Diet & Sports Nutrition: AI rankings by country
Covers: Energy Boosters, Hydration Supplements, Muscle Support Supplements, Weight Loss Aids.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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