Which paper product brands do AI assistants recommend in Poland? Q4 2026
In Poland, AI assistants most often recommend Velvet, Regina and Kleenex for paper products. Velvet is named by 4 of 5 assistants.
What the data says
Velvet is the paper product brand AI assistants recommend most in Poland, taking 22.7% of all recommendation points across 5 assistants. Regina follows with 16.7% and Kleenex is third with 13.5%.
Velvet's lead over Regina is 6 points, a clear advantage in how AI shortlists the category.
DeepSeek, Gemini and Grok put Velvet first, while ChatGPT favours Regina and Claude favours Tempo.
The top five brands hold 67% of recommendations out of 20 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Velvet | Velvet | 22.7% | 65 | – | 85 | 95 | 95 |
| 2 | Regina | Sofidel | 16.7% | 95 | – | – | 85 | 70 |
| 3 | Kleenex | Kleenex | 13.5% | 35 | 25 | 75 | 12 | 55 |
| 4 | Tempo | Essity | 7.3% | 12 | 85 | – | – | 12 |
| 5 | Zewa | Essity | 6.4% | – | – | 80 | 16 | – |
| 6 | Foxy | ICT Group | 5.1% | 53 | – | – | 24 | – |
| 7 | Mola | Metsa Tissue | 4% | – | – | – | 60 | – |
| 8 | Carrefour | Carrefour | 4% | – | 60 | – | – | – |
| 9 | Bounty | Procter & Gamble | 3.7% | – | 35 | – | – | 20 |
| 10 | Biedronka | Jerónimo Martins | 2.4% | – | – | 36 | – | – |
| 11 | Tesco | Tesco | 2.4% | – | 36 | – | – | – |
| 12 | Lotus | Lotus | 2.3% | – | 35 | – | – | – |
| 13 | Almusso | Almus | 1.9% | 20 | – | – | 8 | – |
| 14 | Rossmann | Rossmann | 1.6% | – | – | 8 | – | 16 |
| 15 | Frosch | Werner & Mertz | 1.6% | – | 24 | – | – | – |
| 16 | SilverQueen | Petra Foods | 1.3% | 20 | – | – | – | – |
| 17 | Tork | Essity | 1.1% | – | – | 16 | – | – |
| 18 | Satino | WEPA | 0.8% | – | – | – | – | 12 |
| 19 | Scottex | Kimberly-Clark | 0.8% | – | – | – | – | 12 |
| 20 | Familia | Metsä Tissue | 0.5% | – | – | – | – | 8 |
Questions about AI paper product recommendations
- Which paper product brand does ChatGPT recommend most in Poland?
- ChatGPT recommends Regina most often for paper product in Poland. Across all assistants, Velvet leads with 22.7% of recommendations.
- Which paper product brand is improving fastest in Poland?
- Bounty has the strongest momentum among challengers: AI names it first in 1 of 2 answers where it appears, while holding 3.7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Paper Products: AI rankings by country
Covers: Paper Towels, Tissues, Toilet Paper.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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