Which paper product brands do AI assistants recommend in China? Q4 2026
In China, AI assistants most often recommend Vinda, Kleenex and Tempo for paper products. Vinda is named by 3 of 5 assistants.
What the data says
Vinda is the paper product brand AI assistants recommend most in China, taking 21% of all recommendation points across 5 assistants. Kleenex follows with 10.8% and Tempo is third with 9.5%.
Vinda's lead over Kleenex is 10.2 points, a clear advantage in how AI shortlists the category.
ChatGPT, DeepSeek and Gemini put Vinda first, while Claude favours Scott's and Grok favours 清风 (Vinda).
The top five brands hold 57% of recommendations out of 23 brands named in total, leaving room for challengers to break into AI shortlists.
| # | Brand | Owner | AI share | ChatGPT | Claude | DeepSeek | Gemini | Grok |
|---|---|---|---|---|---|---|---|---|
| 1 | Vinda | Vinda | 21% | 105 | – | 105 | 105 | – |
| 2 | Kleenex | Kleenex | 10.8% | 24 | 35 | 75 | – | 28 |
| 3 | Tempo | Essity | 9.5% | 49 | 25 | 60 | 8 | – |
| 4 | Breeze | Unilever | 9% | 60 | – | – | 75 | – |
| 5 | 清风 (Vinda) | Vinda International | 7% | – | – | – | – | 105 |
| 6 | C&S | C&S Paper | 6.5% | 62 | – | 36 | – | – |
| 7 | Scott's | Kimberly-Clark | 5.1% | – | 45 | – | – | 32 |
| 8 | 心心相印 (Heart to Heart) | Hengan International | 5% | – | – | – | – | 75 |
| 9 | Hearttex | Hengan International | 4% | – | – | – | 60 | – |
| 10 | Bounty | Procter & Gamble | 3.7% | – | 35 | – | – | 20 |
| 11 | 洁柔 (C&S) | C&S Paper | 2.4% | – | – | – | 36 | – |
| 12 | Handy | Handy | 2.4% | – | 36 | – | – | – |
| 13 | Charmin | Procter & Gamble | 2.3% | – | 35 | – | – | – |
| 14 | Renova | Renova | 1.7% | – | 25 | – | – | – |
| 15 | Chinese | Generic | 1.6% | – | 24 | – | – | – |
| 16 | 维达 (Vinda) | Vinda International | 1.3% | – | – | – | – | 20 |
| 17 | Scotties | Kimberly-Clark | 1.3% | – | 20 | – | – | – |
| 18 | Viva | Kimberly-Clark | 1.3% | – | 20 | – | – | – |
| 19 | Mayflower | Independent | 1.1% | – | – | – | 16 | – |
| 20 | Hengan | Hengan International | 1.1% | – | – | 16 | – | – |
Questions about AI paper product recommendations
- Which paper product brand does ChatGPT recommend most in China?
- ChatGPT recommends Vinda most often for paper product in China. Across all assistants, Vinda leads with 21% of recommendations.
- Which paper product brand is improving fastest in China?
- 清风 (Vinda) has the strongest momentum among challengers: AI names it first in 3 of 3 answers where it appears, while holding 7% share. This is the first Q4 2026 reading; change over time will be shown from the next update.
- How is the ranking calculated?
- We ask each AI assistant the questions shoppers ask in each category and market, record the top five brands it names, and give 35, 25, 20, 12 and 8 points for positions one to five. Share is a brand's points divided by all points awarded.
Paper Products: AI rankings by country
Covers: Paper Towels, Tissues, Toilet Paper.
Method: each AI assistant is asked the shopper questions for every segment in the category and market; the top five brands named score 35, 25, 20, 12 and 8 points. Share is a brand's points divided by all points awarded. Rankings reflect AI answers, not sales.
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